{"id":27995,"date":"2023-12-07T15:38:03","date_gmt":"2023-12-07T18:38:03","guid":{"rendered":"https:\/\/blog-staging.iclinic.com.br\/?page_id=27995"},"modified":"2025-09-13T15:54:45","modified_gmt":"2025-09-13T18:54:45","slug":"consultorio-otimizado-em-2024-melhores-conteudos-para-medicos-typ","status":"publish","type":"page","link":"https:\/\/iclinic.com.br\/blog\/consultorio-otimizado-em-2024-melhores-conteudos-para-medicos-typ\/","title":{"rendered":"Consult\u00f3rio otimizado em 2024  &#8211; Melhores conte\u00fados para m\u00e9dicos [TYP]"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"27995\" class=\"elementor elementor-27995\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f843c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f843c6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd3ca7a\" data-id=\"cd3ca7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b87f68e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b87f68e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-69a503a\" data-id=\"69a503a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b244ed elementor-widget elementor-widget-heading\" data-id=\"8b244ed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Temas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8b23bc elementor-widget elementor-widget-text-editor\" data-id=\"f8b23bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Clique para acessar os conte\u00fados<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3cfec8 elementor-widget-mobile__width-initial elementor-nav-menu--dropdown-tablet elementor-nav-menu__text-align-aside elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"f3cfec8\" data-element_type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-chevron-down\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav migration_allowed=\"1\" migrated=\"0\" role=\"navigation\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-background e--animation-sweep-right\">\n\t\t\t\t<ul id=\"menu-1-f3cfec8\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-27996\"><a href=\"https:\/\/iclinic.com.br\/blog\/consultorio-otimizado-em-2024-melhores-conteudos-para-medicos-typ\/#diagnostico-do-consultorio\" class=\"elementor-item elementor-item-anchor\">Diagn\u00f3stico do consult\u00f3rio\u200b<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-27997\"><a href=\"https:\/\/iclinic.com.br\/blog\/consultorio-otimizado-em-2024-melhores-conteudos-para-medicos-typ\/#financas\" class=\"elementor-item elementor-item-anchor\">Finan\u00e7as: gest\u00e3o financeira de cl\u00ednicas\u200b<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-27998\"><a href=\"https:\/\/iclinic.com.br\/blog\/consultorio-otimizado-em-2024-melhores-conteudos-para-medicos-typ\/#tecnologia\" class=\"elementor-item elementor-item-anchor\">Tecnologia: o que \u00e9 essencial para um consult\u00f3rio?\u200b<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-27999\"><a href=\"https:\/\/iclinic.com.br\/blog\/consultorio-otimizado-em-2024-melhores-conteudos-para-medicos-typ\/#marketing\" class=\"elementor-item elementor-item-anchor\">Marketing: estrat\u00e9gias para atra\u00e7\u00e3o de pacientes\u200b<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-28000\"><a href=\"https:\/\/iclinic.com.br\/blog\/consultorio-otimizado-em-2024-melhores-conteudos-para-medicos-typ\/#experiencia\" class=\"elementor-item elementor-item-anchor\">Experi\u00eancia do paciente: atendimento e feedbacks\u200b<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t\t<span class=\"elementor-screen-only\">Menu<\/span>\n\t\t<\/div>\n\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" role=\"navigation\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-f3cfec8\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-27996\"><a href=\"https:\/\/iclinic.com.br\/blog\/consultorio-otimizado-em-2024-melhores-conteudos-para-medicos-typ\/#diagnostico-do-consultorio\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Diagn\u00f3stico do consult\u00f3rio\u200b<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-27997\"><a href=\"https:\/\/iclinic.com.br\/blog\/consultorio-otimizado-em-2024-melhores-conteudos-para-medicos-typ\/#financas\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Finan\u00e7as: gest\u00e3o financeira de cl\u00ednicas\u200b<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-27998\"><a href=\"https:\/\/iclinic.com.br\/blog\/consultorio-otimizado-em-2024-melhores-conteudos-para-medicos-typ\/#tecnologia\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Tecnologia: o que \u00e9 essencial para um consult\u00f3rio?\u200b<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-27999\"><a href=\"https:\/\/iclinic.com.br\/blog\/consultorio-otimizado-em-2024-melhores-conteudos-para-medicos-typ\/#marketing\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Marketing: estrat\u00e9gias para atra\u00e7\u00e3o de pacientes\u200b<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-28000\"><a href=\"https:\/\/iclinic.com.br\/blog\/consultorio-otimizado-em-2024-melhores-conteudos-para-medicos-typ\/#experiencia\" class=\"elementor-item elementor-item-anchor\" tabindex=\"-1\">Experi\u00eancia do paciente: atendimento e feedbacks\u200b<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e267d46\" data-id=\"e267d46\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fae2bb4 elementor-widget elementor-widget-heading\" data-id=\"fae2bb4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Parab\u00e9ns! Voc\u00ea est\u00e1 a um passo de alcan\u00e7ar o sucesso do seu consult\u00f3rio m\u00e9dico em 2024<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caefb21 elementor-widget elementor-widget-text-editor\" data-id=\"caefb21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pegue seu caf\u00e9 e confira os conte\u00fados que preparamos exclusivamente para voc\u00ea. Reflita sobre seus processos atuais, entenda como transformar sua cl\u00ednica e obtenha o desempenho que voc\u00ea sempre sonhou.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eb4333 elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-image\" data-id=\"6eb4333\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" fifu-lazy=\"1\" fifu-data-sizes=\"auto\" fifu-data-srcset=\"https:\/\/i2.wp.com\/iclinic.com.br\/blog\/wp-content\/uploads\/2023\/12\/Ativo-3-1024x396.png?ssl=1&amp;w=75&amp;resize=75&amp;ssl=1 75w, https:\/\/i2.wp.com\/iclinic.com.br\/blog\/wp-content\/uploads\/2023\/12\/Ativo-3-1024x396.png?ssl=1&amp;w=100&amp;resize=100&amp;ssl=1 100w, https:\/\/i2.wp.com\/iclinic.com.br\/blog\/wp-content\/uploads\/2023\/12\/Ativo-3-1024x396.png?ssl=1&amp;w=150&amp;resize=150&amp;ssl=1 150w, https:\/\/i2.wp.com\/iclinic.com.br\/blog\/wp-content\/uploads\/2023\/12\/Ativo-3-1024x396.png?ssl=1&amp;w=240&amp;resize=240&amp;ssl=1 240w, https:\/\/i2.wp.com\/iclinic.com.br\/blog\/wp-content\/uploads\/2023\/12\/Ativo-3-1024x396.png?ssl=1&amp;w=320&amp;resize=320&amp;ssl=1 320w, https:\/\/i2.wp.com\/iclinic.com.br\/blog\/wp-content\/uploads\/2023\/12\/Ativo-3-1024x396.png?ssl=1&amp;w=500&amp;resize=500&amp;ssl=1 500w, https:\/\/i2.wp.com\/iclinic.com.br\/blog\/wp-content\/uploads\/2023\/12\/Ativo-3-1024x396.png?ssl=1&amp;w=640&amp;resize=640&amp;ssl=1 640w, https:\/\/i2.wp.com\/iclinic.com.br\/blog\/wp-content\/uploads\/2023\/12\/Ativo-3-1024x396.png?ssl=1&amp;w=800&amp;resize=800&amp;ssl=1 800w, https:\/\/i2.wp.com\/iclinic.com.br\/blog\/wp-content\/uploads\/2023\/12\/Ativo-3-1024x396.png?ssl=1&amp;w=1024&amp;resize=1024&amp;ssl=1 1024w, https:\/\/i2.wp.com\/iclinic.com.br\/blog\/wp-content\/uploads\/2023\/12\/Ativo-3-1024x396.png?ssl=1&amp;w=1280&amp;resize=1280&amp;ssl=1 1280w, https:\/\/i2.wp.com\/iclinic.com.br\/blog\/wp-content\/uploads\/2023\/12\/Ativo-3-1024x396.png?ssl=1&amp;w=1600&amp;resize=1600&amp;ssl=1 1600w\" width=\"800\" height=\"309\" fifu-data-src=\"https:\/\/i2.wp.com\/iclinic.com.br\/blog\/wp-content\/uploads\/2023\/12\/Ativo-3-1024x396.png?ssl=1\" class=\"attachment-large size-large wp-image-28002\" alt=\"\" srcset=\"http:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2023\/12\/Ativo-3-1024x396.png 1024w, http:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2023\/12\/Ativo-3-300x116.png 300w, http:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2023\/12\/Ativo-3-768x297.png 768w, http:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2023\/12\/Ativo-3-1536x594.png 1536w, http:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2023\/12\/Ativo-3-2048x792.png 2048w, http:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2023\/12\/Ativo-3-150x58.png 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c77316 elementor-hidden-desktop elementor-hidden-tablet elementor-invisible elementor-widget elementor-widget-image\" data-id=\"0c77316\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_mobile&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" fifu-lazy=\"1\" fifu-data-sizes=\"auto\" fifu-data-srcset=\"https:\/\/i2.wp.com\/iclinic.com.br\/blog\/wp-content\/uploads\/2023\/12\/mobile-589x1024.png?ssl=1&amp;w=75&amp;resize=75&amp;ssl=1 75w, https:\/\/i2.wp.com\/iclinic.com.br\/blog\/wp-content\/uploads\/2023\/12\/mobile-589x1024.png?ssl=1&amp;w=100&amp;resize=100&amp;ssl=1 100w, https:\/\/i2.wp.com\/iclinic.com.br\/blog\/wp-content\/uploads\/2023\/12\/mobile-589x1024.png?ssl=1&amp;w=150&amp;resize=150&amp;ssl=1 150w, https:\/\/i2.wp.com\/iclinic.com.br\/blog\/wp-content\/uploads\/2023\/12\/mobile-589x1024.png?ssl=1&amp;w=240&amp;resize=240&amp;ssl=1 240w, https:\/\/i2.wp.com\/iclinic.com.br\/blog\/wp-content\/uploads\/2023\/12\/mobile-589x1024.png?ssl=1&amp;w=320&amp;resize=320&amp;ssl=1 320w, https:\/\/i2.wp.com\/iclinic.com.br\/blog\/wp-content\/uploads\/2023\/12\/mobile-589x1024.png?ssl=1&amp;w=500&amp;resize=500&amp;ssl=1 500w, https:\/\/i2.wp.com\/iclinic.com.br\/blog\/wp-content\/uploads\/2023\/12\/mobile-589x1024.png?ssl=1&amp;w=640&amp;resize=640&amp;ssl=1 640w, https:\/\/i2.wp.com\/iclinic.com.br\/blog\/wp-content\/uploads\/2023\/12\/mobile-589x1024.png?ssl=1&amp;w=800&amp;resize=800&amp;ssl=1 800w, https:\/\/i2.wp.com\/iclinic.com.br\/blog\/wp-content\/uploads\/2023\/12\/mobile-589x1024.png?ssl=1&amp;w=1024&amp;resize=1024&amp;ssl=1 1024w, https:\/\/i2.wp.com\/iclinic.com.br\/blog\/wp-content\/uploads\/2023\/12\/mobile-589x1024.png?ssl=1&amp;w=1280&amp;resize=1280&amp;ssl=1 1280w, https:\/\/i2.wp.com\/iclinic.com.br\/blog\/wp-content\/uploads\/2023\/12\/mobile-589x1024.png?ssl=1&amp;w=1600&amp;resize=1600&amp;ssl=1 1600w\" width=\"589\" height=\"1024\" fifu-data-src=\"https:\/\/i2.wp.com\/iclinic.com.br\/blog\/wp-content\/uploads\/2023\/12\/mobile-589x1024.png?ssl=1\" class=\"attachment-large size-large wp-image-28038\" alt=\"\" srcset=\"http:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2023\/12\/mobile-589x1024.png 589w, http:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2023\/12\/mobile-172x300.png 172w, http:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2023\/12\/mobile-768x1336.png 768w, http:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2023\/12\/mobile-883x1536.png 883w, http:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2023\/12\/mobile-1177x2048.png 1177w, http:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2023\/12\/mobile-150x261.png 150w, http:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2023\/12\/mobile.png 1927w\" sizes=\"(max-width: 589px) 100vw, 589px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fbab18 elementor-shape-circle e-grid-align-right e-grid-align-mobile-center elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"9fbab18\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-animation-sink elementor-repeater-item-4aaeee4\" href=\"https:\/\/www.linkedin.com\/in\/victor-miranda-157ab1145\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-animation-sink elementor-repeater-item-bb39ced\" href=\"https:\/\/www.instagram.com\/accounts\/login\/?next=https%3A%2F%2Fwww.instagram.com%2Fdrvictormiranda%2F&#038;is_from_rle\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-animation-sink elementor-repeater-item-1dbcfee\" href=\"https:\/\/www.instagram.com\/accounts\/login\/?next=https%3A%2F%2Fwww.instagram.com%2Fmeu.consultorio.particular%2F&#038;is_from_rle\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-animation-sink elementor-repeater-item-a10f24a\" href=\"https:\/\/www.youtube.com\/@meuconsultorioparticular\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-youtube\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6294481 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6294481\" data-element_type=\"section\" id=\"diagnostico-do-consultorio\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43d9f96\" data-id=\"43d9f96\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7603e2a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7603e2a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d595d82\" data-id=\"d595d82\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b14eb7 elementor-widget elementor-widget-heading\" data-id=\"1b14eb7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Diagn\u00f3stico do consult\u00f3rio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff7916 elementor-widget__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7ff7916\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Voc\u00ea sabe como est\u00e1 a efici\u00eancia da sua cl\u00ednica? <\/b>Responda as perguntas abaixo e entenda como <span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">vai a sa\u00fade do seu pr\u00f3prio neg\u00f3cio m\u00e9dico.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-23122c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"23122c0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6b130af\" data-id=\"6b130af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70c64d6 elementor-widget elementor-widget-toggle\" data-id=\"70c64d6\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1181\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1181\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Quanto tempo voc\u00ea gasta, em m\u00e9dia, ao coletar dados do paciente antes da consulta?\u200b<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1181\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1181\"><p><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">a) Mais de 20 minutos<\/span>\u200b<\/p><p><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">b) 8 minutos<\/span>\u200b<\/p><p><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">c) 3 minutos<\/span>\u200b<\/p><p><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">d) N\u00e3o sei dizer<\/span>\u200b<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1182\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1182\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Voc\u00ea ou seus pacientes j\u00e1 tiveram problemas em entender a letra das receitas e demais documentos?\u200b<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1182\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1182\"><p><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">a) Sim, j\u00e1 precisei reenviar documentos<\/span>\u200b<\/p><p><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">b) Sim, j\u00e1 tive dificuldade em entender um documento m\u00e9dico<\/span>\u200b<\/p><p><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">c) Sim, mas s\u00e3o casos isolados<\/span>\u200b<\/p><p><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">d) Nunca ocorreu<\/span>\u200b<\/p><p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">\u200b<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1183\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1183\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Com que facilidade voc\u00ea consegue rever o hist\u00f3rico do paciente durante a consulta?\u200b<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1183\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1183\"><p>a) Preciso encontrar a ficha do paciente para ler os papeis antes da consulta\u200b<\/p><p>b) Costumo sempre perguntar para o paciente sobre seu hist\u00f3rico\u200b<\/p><p>c) Consigo encontrar o dado a qualquer momento no prontu\u00e1rio eletr\u00f4nico\u200b<\/p><p>d) N\u00e3o costumo checar o hist\u00f3rico durante a consulta<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1184\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1184\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Seu estabelecimento m\u00e9dico j\u00e1 perdeu dados de pacientes?\u200b<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1184\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1184\"><p><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">a) Sim, alguns arquivos em papel foram perdidos em mudan\u00e7as ou acidentes<\/span>\u200b<\/p><p><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">b) Sim, alguns ou todos os dados foram perdidos em um sistema<\/span>\u200b<\/p><p><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">c) Sim, mas casos isolados de falha humana<\/span>\u200b<\/p><p><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">d) Nunca ocorreu<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4352ac1\" data-id=\"4352ac1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7b6e64 elementor-widget elementor-widget-toggle\" data-id=\"d7b6e64\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2261\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2261\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Quanto tempo voc\u00ea ou sua secret\u00e1ria gasta, semanalmente, para gerenciar sua agenda?\u200b<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2261\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2261\"><p><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">a) 1 hora<\/span>\u200b<\/p><p><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">b) 3 horas<\/span>\u200b<\/p><p><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">c) Mais de 5 horas<\/span>\u200b<\/p><p><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">d) N\u00e3o sei dizer<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2262\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2262\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Voc\u00ea costuma ter atrasos nas consultas ou dificuldade para ser pontual com todos os agendamentos?\u200b<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2262\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2262\"><p><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">a) Sim, todos os dias n\u00e3o consigo come\u00e7ar todas as consultas no hor\u00e1rio marcado<\/span>\u200b<\/p><p><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">b)\u00a0Sim, algumas consultas na semana n\u00e3o come\u00e7am no hor\u00e1rio marcado<\/span>\u200b<\/p><p><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">c) Sim, mas casos isolados durante o m\u00eas<\/span>\u200b<\/p><p><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">d)\u00a0N\u00e3o tenho esse problema<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d368e4 elementor-widget elementor-widget-text-editor\" data-id=\"2d368e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Resultado diagn\u00f3stico | Efici\u00eancia do consult\u00f3rio<\/strong><\/p>\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><b><span data-usefontface=\"false\" data-contrast=\"none\">Mais respostas A:&nbsp;<\/span><\/b><span data-usefontface=\"false\" data-contrast=\"none\">efici\u00eancia &#8212;&gt; 0% a 50%<\/span><span data-usefontface=\"false\" data-contrast=\"none\">&nbsp;[Revise seus processos imediatamente]&nbsp;<\/span><span data-usefontface=\"true\" data-contrast=\"none\">\ud83d\udea8<\/span><\/p>\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><b><span data-usefontface=\"false\" data-contrast=\"none\">Mais respostas B:&nbsp;<\/span><\/b><span data-usefontface=\"false\" data-contrast=\"none\">efici\u00eancia &#8212;&gt; 51% a 70%&nbsp;<\/span><span data-usefontface=\"false\" data-contrast=\"none\">[Eleja os principais processos e foque neles]&nbsp;<\/span><span data-usefontface=\"true\" data-contrast=\"none\">\ud83c\udfaf<\/span><\/p>\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><b><span data-usefontface=\"false\" data-contrast=\"none\">Mais respostas C:&nbsp;<\/span><\/b><span data-usefontface=\"false\" data-contrast=\"none\">efici\u00eancia &#8212;&gt; 71% a 90%&nbsp;<\/span><span data-usefontface=\"false\" data-contrast=\"none\">[Seus processos s\u00e3o eficientes, mas podem melhorar]&nbsp;<\/span><span data-usefontface=\"true\" data-contrast=\"none\">\ud83c\udfd7\ufe0f<\/span><\/p>\n<p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><b><span data-usefontface=\"false\" data-contrast=\"none\">Mais respostas D:<\/span><\/b><span data-usefontface=\"false\" data-contrast=\"none\">&nbsp;efici\u00eancia &#8212;&gt; 91% a 100%&nbsp;<\/span><span data-usefontface=\"false\" data-contrast=\"none\">[Parab\u00e9ns, seu consult\u00f3rio \u00e9 altamente eficiente]&nbsp;<\/span><span data-usefontface=\"true\" data-contrast=\"none\">\u2b50&nbsp;<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f3732c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3732c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2afc7ac\" data-id=\"2afc7ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-87bd560 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"87bd560\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-sink\" href=\"https:\/\/iclinic.com.br\/blog\/blog\/eficiencia-operacional\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-mouse-pointer\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"> Confira dicas sobre efici\u00eancia de consult\u00f3rios\u200b<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8286398 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8286398\" data-element_type=\"section\" id=\"financas\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9d803f\" data-id=\"b9d803f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d468759 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d468759\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ee2cf1e\" data-id=\"ee2cf1e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce2d91e elementor-widget elementor-widget-heading\" data-id=\"ce2d91e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Finan\u00e7as: gest\u00e3o financeira de consult\u00f3rio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9df58d7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9df58d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Antes de come\u00e7ar a transforma\u00e7\u00e3o na sua cl\u00ednica, <\/b>\u00e9 muito importante olhar com aten\u00e7\u00e3o para as finan\u00e7as.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5a359ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a359ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-16bafb8\" data-id=\"16bafb8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bae74b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"bae74b7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-326749c\" data-id=\"326749c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56499c6 elementor-widget elementor-widget-heading\" data-id=\"56499c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">As 5 dicas financeiras mais importantes para m\u00e9dicos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e73c534 elementor-widget elementor-widget-text-editor\" data-id=\"e73c534\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dr. Maikel Ranthum d\u00e1 dicas eficientes para que voc\u00ea possa poupar, investir, realizar sonhos ou simplesmente ter uma vida financeira com mais solidez e livre de preocupa\u00e7\u00f5es, sem continuar ref\u00e9m de plant\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a519401 elementor-widget elementor-widget-video\" data-id=\"a519401\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=KSredv9ujko&quot;,&quot;video_type&quot;:&quot;youtube&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edcb602 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"edcb602\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dcb34f elementor-widget elementor-widget-heading\" data-id=\"2dcb34f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Gest\u00e3o de custos para consult\u00f3rios m\u00e9dicos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cab68b7 elementor-widget elementor-widget-text-editor\" data-id=\"cab68b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Uma boa gest\u00e3o de custos pode fazer toda a diferen\u00e7a na hora de administrar uma empresa. Para que esse gerenciamento seja eficiente, o processo deve envolver conceitos e tarefas de planejamento, organiza\u00e7\u00e3o, controle e dire\u00e7\u00e3o. Preparamos uma planilha exclusiva para voc\u00ea fazer a gest\u00e3o dos custos da sua cl\u00ednica m\u00e9dica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee7eead elementor-align-left elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"ee7eead\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-sink\" href=\"https:\/\/iclinic-mkt.s3.amazonaws.com\/landing-pages\/planilha-gestao-de-custos-da-clinica\/Planilha%20Gest%C3%A3o%20de%20Custos%20iClinic.xls\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-mouse-pointer\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Baixe aqui a planilha de Gest\u00e3o de Custos\u200b<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7631858\" data-id=\"7631858\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8c8b8f elementor-widget elementor-widget-heading\" data-id=\"a8c8b8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Perguntas frequentes sobre finan\u00e7as m\u00e9dicas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47d23b5 elementor-widget elementor-widget-toggle\" data-id=\"47d23b5\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7531\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-7531\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Como manter uma organiza\u00e7\u00e3o financeira?\u200b<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-7531\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-7531\"><p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">A organiza\u00e7\u00e3o financeira para m\u00e9dicos permite que os profissionais conquistem autonomia e\u00a0<\/span><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">independ\u00eancia, por meio de processos como fluxo de caixa, capital de giro, investimentos,\u00a0<\/span><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">relat\u00f3rios e sistemas de gest\u00e3o.<\/span>\u200b<\/p><p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">\u200b<span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">Para isso, algumas a\u00e7\u00f5es s\u00e3o essenciais:<\/span>\u200b<\/p><ul style=\"font-weight: 400;\"><li data-charcodes=\"8226\" data-font=\"Arial,Sans-Serif\" data-buautonum=\"8\" data-margin=\"270\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">Registre diariamente seu fluxo de caixa<\/span>\u200b<\/li><li data-charcodes=\"8226\" data-font=\"Arial,Sans-Serif\" data-buautonum=\"8\" data-margin=\"270\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">Tenha uma reserva para emerg\u00eancias<\/span>\u200b<\/li><li data-charcodes=\"8226\" data-font=\"Arial,Sans-Serif\" data-buautonum=\"8\" data-margin=\"270\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">Mapeie seus custos fixos e vari\u00e1veis<\/span>\u200b<\/li><li data-charcodes=\"8226\" data-font=\"Arial,Sans-Serif\" data-buautonum=\"8\" data-margin=\"270\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">Identifique todas as suas fontes de receita<\/span>\u200b<\/li><li data-charcodes=\"8226\" data-font=\"Arial,Sans-Serif\" data-buautonum=\"8\" data-margin=\"270\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">Entenda seu capital de giro<\/span>\u200b<\/li><li data-charcodes=\"8226\" data-font=\"Arial,Sans-Serif\" data-buautonum=\"8\" data-margin=\"270\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">N\u00e3o misture despesas pessoais e despesas da cl\u00ednica<\/span>\u200b<\/li><li data-charcodes=\"8226\" data-font=\"Arial,Sans-Serif\" data-buautonum=\"8\" data-margin=\"270\" data-aria-posinset=\"7\" data-aria-level=\"1\"><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">Escolha o regime tribut\u00e1rio ideal para seu neg\u00f3cio<\/span>\u200b<\/li><li data-charcodes=\"8226\" data-font=\"Arial,Sans-Serif\" data-buautonum=\"8\" data-margin=\"270\" data-aria-posinset=\"8\" data-aria-level=\"1\"><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">Negocie seus pagamentos<\/span>\u200b<\/li><li data-charcodes=\"8226\" data-font=\"Arial,Sans-Serif\" data-buautonum=\"8\" data-margin=\"270\" data-aria-posinset=\"9\" data-aria-level=\"1\"><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">Diversifique os meios de pagamento da cl\u00ednica<\/span>\u200b<\/li><\/ul><p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">\u200b<\/p><p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">Quer saber mais sobre o tema? Acesse um artigo que preparamos sobre\u00a0<\/span><a href=\"https:\/\/iclinic.com.br\/blog\/blog\/organizacao-financeira-para-medicos\/\"><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">Organiza\u00e7\u00e3o financeira\u00a0<\/span><\/a><a href=\"https:\/\/iclinic.com.br\/blog\/blog\/organizacao-financeira-para-medicos\/\" target=\"_blank\" rel=\"noopener\"><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">para consult\u00f3rios m\u00e9dicos<\/span><\/a>\u200b<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7532\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-7532\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Como precificar os meus atendimentos m\u00e9dicos?\u200b<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-7532\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-7532\"><p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><span data-usefontface=\"true\" data-contrast=\"none\">Quem nunca formou pre\u00e7o perguntando para os colegas ou vendo o pre\u00e7o dos\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">concorrentes?\u00a0N\u00e3o se preocupe se \u00e9 o seu caso, isso n\u00e3o \u00e9 necessariamente um erro. Mas, o\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">ideal \u00e9 aplicar uma\u00a0equa\u00e7\u00e3o simples e chegar no seu valor ideal.\u00a0<\/span><\/p><p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><b><span data-usefontface=\"true\" data-contrast=\"none\">Pre\u00e7o do Atendimento = Custos Fixos + Custos Vari\u00e1veis + Impostos + Atendimento de Retorno\u00a0<\/span><\/b><b><span data-usefontface=\"true\" data-contrast=\"none\">+ Lucro<\/span><\/b><\/p><p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><b><span data-usefontface=\"true\" data-contrast=\"none\">Custos fixos:<\/span><\/b><span data-usefontface=\"true\" data-contrast=\"none\">\u00a0n\u00e3o variam com n\u00famero de atendimentos, como aluguel, condom\u00ednio, IPTU, CFM,\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">entre outros.<\/span><\/p><p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><b><span data-usefontface=\"true\" data-contrast=\"none\">Custos Vari\u00e1veis:\u00a0<\/span><\/b><span data-usefontface=\"true\" data-contrast=\"none\">variam de acordo com n\u00famero de atendimentos. Por exemplo, insumos para o\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">atendimento como luvas, medica\u00e7\u00f5es, ou equipamentos.<\/span><\/p><p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><b><span data-usefontface=\"true\" data-contrast=\"none\">Impostos:<\/span><\/b><span data-usefontface=\"true\" data-contrast=\"none\">\u00a0no c\u00e1lculo de seu atendimento, \u00e9 necess\u00e1rio sempre considerar os custos de impostos\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">(como a taxa do cart\u00e3o de cr\u00e9dito, por exemplo)<\/span><br \/><b><span data-usefontface=\"true\" data-contrast=\"none\">Atendimento de retorno:\u00a0<\/span><\/b><span data-usefontface=\"true\" data-contrast=\"none\">se voc\u00ea faz uma consulta de 1 hora e tem um retorno de 15 minutos,\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">deve calcular a taxa de sala de 1h15. Se voc\u00ea usar consum\u00edveis, tamb\u00e9m tem de calcular os\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">consum\u00edveis da consulta e do retorno.<\/span><\/p><p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><b><span data-usefontface=\"true\" data-contrast=\"none\">Lucro:<\/span><\/b><span data-usefontface=\"true\" data-contrast=\"none\">\u00a0esse todo mundo conhece! \u00c9 a parte que lhe cabe do pre\u00e7o de seu atendimento, seja\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">como pro labore ou como investimento.<\/span><\/p><p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">Quer saber mais sobre o tema? Acesse um artigo que preparamos sobre <\/span><a href=\"https:\/\/iclinic.com.br\/blog\/blog\/precificacao-clinicas-consultorios\/\"><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">Precifica\u00e7\u00e3o para\u00a0<\/span><\/a><a href=\"https:\/\/iclinic.com.br\/blog\/blog\/precificacao-clinicas-consultorios\/\" target=\"_blank\" rel=\"noopener\"><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">cl\u00ednicas<\/span><\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7533\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-7533\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Quais s\u00e3o os maiores ralos financeiros de um consult\u00f3rio?\u200b<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-7533\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-7533\"><p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">Os ralos financeiros podem ser pequenos gastos que, somados, acabam se tornando grandes\u00a0<\/span><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">perdas no final do m\u00eas.<\/span>\u200b<br \/>\u200b<\/p><ul style=\"font-weight: 400;\"><li data-charcodes=\"8226\" data-font=\"Arial,Sans-Serif\" data-buautonum=\"8\" data-margin=\"270\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">Desperd\u00edcio de materiais e medicamentos:\u00a0<\/span><\/b><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">o uso inadequado ou o descarte incorreto pode\u00a0<\/span><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">resultar em perdas financeiras significativas;<\/span>\u200b<\/li><li data-charcodes=\"8226\" data-font=\"Arial,Sans-Serif\" data-buautonum=\"8\" data-margin=\"270\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">Aus\u00eancia de controle de estoque:<\/span><\/b><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">\u00a0pode resultar em desperd\u00edcio de recursos financeiros,\u00a0<\/span><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">al\u00e9m de dificultar a gest\u00e3o de compras e o planejamento de gastos;<\/span>\u200b<\/li><li data-charcodes=\"8226\" data-font=\"Arial,Sans-Serif\" data-buautonum=\"8\" data-margin=\"270\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">Uso inadequado de equipamentos:<\/span><\/b><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">\u00a0podem resultar em perda de efici\u00eancia e aumento de\u00a0<\/span><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">custos com reparos e substitui\u00e7\u00e3o de equipamentos;<\/span>\u200b<\/li><li data-charcodes=\"8226\" data-font=\"Arial,Sans-Serif\" data-buautonum=\"8\" data-margin=\"270\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">Falta de investimento em tecnologia e automa\u00e7\u00e3o:<\/span><\/b><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">\u00a0pode resultar em processos manuais e\u00a0<\/span><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">ineficientes, aumentando os custos com pessoal e o tempo dedicado \u00e0 administra\u00e7\u00e3o;<\/span>\u200b<\/li><li data-charcodes=\"8226\" data-font=\"Arial,Sans-Serif\" data-buautonum=\"8\" data-margin=\"270\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">Inadimpl\u00eancia de pacientes:\u00a0<\/span><\/b><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">pode prejudicar a sa\u00fade financeira do neg\u00f3cio, comprometendo\u00a0<\/span><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">o fluxo de caixa e aumentando os custos com a\u00e7\u00f5es de cobran\u00e7a;<\/span>\u200b<\/li><li data-charcodes=\"8226\" data-font=\"Arial,Sans-Serif\" data-buautonum=\"8\" data-margin=\"270\" data-aria-posinset=\"6\" data-aria-level=\"1\"><b><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">Aus\u00eancia de planejamento tribut\u00e1rio:<\/span><\/b><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">\u00a0pode resultar em pagamentos desnecess\u00e1rios de\u00a0<\/span><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">impostos ou multas, aumentando os custos do neg\u00f3cio;<\/span>\u200b<\/li><li data-charcodes=\"8226\" data-font=\"Arial,Sans-Serif\" data-buautonum=\"8\" data-margin=\"270\" data-aria-posinset=\"7\" data-aria-level=\"1\"><b><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">M\u00e1 gest\u00e3o de despesas e receitas:<\/span><\/b><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">\u00a0pode prejudicar a sa\u00fade financeira do neg\u00f3cio, resultando\u00a0<\/span><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">em perda de lucratividade e dificuldades na gest\u00e3o do fluxo de caixa.<\/span>\u200b<\/li><\/ul><p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">\u200b<\/p><p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><span data-usefontface=\"true\" data-contrast=\"none\">Quer saber mais sobre o tema? Acesse um artigo sobre\u00a0<\/span><a href=\"https:\/\/iclinic.com.br\/blog\/blog\/gestao-financeira-de-clinicas-consultorios\/\" target=\"_blank\" rel=\"noopener\"><span data-usefontface=\"true\" data-contrast=\"none\">Gest\u00e3o Financeira para cl\u00ednicas<\/span><\/a>\u200b<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-7534\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-7534\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Como fazer o planejamento financeiro de uma cl\u00ednica m\u00e9dica?\u200b<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-7534\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-7534\"><p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">Um bom planejamento financeiro n\u00e3o deve apenas mostrar com seu consult\u00f3rio est\u00e1\u00a0<\/span><span data-scheme-color=\"@000000,,\" data-usefontface=\"true\" data-contrast=\"none\">financeiramente hoje, mas conseguir prever como ser\u00e3o os pr\u00f3ximos meses, at\u00e9 mesmo anos.<\/span><\/p><ol style=\"font-weight: 400;\"><li data-charcodes=\"65533,0,46\" data-buautonum=\"8\" data-margin=\"360\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-usefontface=\"true\" data-contrast=\"none\">Estabele\u00e7a metas e objetivos para a cl\u00ednica<\/span><\/b><br \/><span data-usefontface=\"true\" data-contrast=\"none\">Determinando os objetivos de m\u00e9dio e longo prazo, voc\u00ea consegue planejar quais\u00a0planos de\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">a\u00e7\u00f5es\u00a0ser\u00e3o tra\u00e7ados para atingir todas as metas ao longo do tempo, garantindo o sucesso\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">do seu consult\u00f3rio.<\/span><\/li><li data-charcodes=\"65533,0,46\" data-buautonum=\"8\" data-margin=\"360\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-usefontface=\"true\" data-contrast=\"none\">Defina todas as m\u00e9tricas que ser\u00e3o avaliadas<\/span><\/b><br \/><span data-usefontface=\"true\" data-contrast=\"none\">Acompanhar indicadores \u00e9 essencial para entender\u00a0se\u00a0suas metas est\u00e3o sendo atingidas.\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">Algumas das principais m\u00e9tricas avaliadas em cl\u00ednicas m\u00e9dicas s\u00e3o:\u00a0Receita bruta, receita\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">l\u00edquida, custo fixo, custo vari\u00e1vel, lucro bruto, lucro l\u00edquido, lucratividade e ticket m\u00e9dio<\/span><\/li><li data-charcodes=\"65533,0,46\" data-buautonum=\"8\" data-margin=\"360\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-usefontface=\"true\" data-contrast=\"none\">Registre e acompanhe suas movimenta\u00e7\u00f5es financeiras<\/span><\/b><br \/><span data-usefontface=\"true\" data-contrast=\"none\">Esse controle \u00e9 fundamental para avaliar a gest\u00e3o financeira como um todo, por isso,\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">lembre-se de sempre manter um controle rigoroso da entrada e sa\u00edda do caixa, assim como\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">as contas que foram pagas, investimentos recebidos, entre outros.<\/span><\/li><li data-charcodes=\"65533,0,46\" data-buautonum=\"8\" data-margin=\"360\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-usefontface=\"true\" data-contrast=\"none\">Utilize a tecnologia a seu favor<\/span><\/b><br \/><span data-usefontface=\"true\" data-contrast=\"none\">Um software m\u00e9dico, por exemplo, pode oferecer um \u00f3timo controle financeiro do seu\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">consult\u00f3rio, e te ajudar no seu planejamento desde o come\u00e7o da sua jornada para o\u00a0<\/span><span data-usefontface=\"true\" data-contrast=\"none\">sucesso.<\/span><\/li><li data-charcodes=\"65533,0,46\" data-buautonum=\"8\" data-margin=\"360\" data-aria-posinset=\"5\" data-aria-level=\"1\">\u00a0<\/li><\/ol><p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:2,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\"><span data-usefontface=\"true\" data-contrast=\"none\">Quer saber mais sobre o tema? Acesse um artigo sobre\u00a0<\/span><a href=\"https:\/\/iclinic.com.br\/blog\/blog\/planejamento-financeiro-clinica\/\"><span data-usefontface=\"true\" data-contrast=\"none\">Planejamento financeiro para\u00a0<\/span><\/a><a href=\"https:\/\/iclinic.com.br\/blog\/blog\/planejamento-financeiro-clinica\/\" target=\"_blank\" rel=\"noopener\"><span data-usefontface=\"true\" data-contrast=\"none\">consult\u00f3rios<\/span><\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b727320 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b727320\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69e0bba elementor-widget elementor-widget-heading\" data-id=\"69e0bba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Investimentos para m\u00e9dicos<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5fa9e elementor-widget elementor-widget-text-editor\" data-id=\"2e5fa9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Diferente de pr\u00e1ticas conhecidas como \u201cguardar dinheiro\u201d, em que suas economias simplesmente ficam paradas, o investimento consegue te proporcionar uma renda extra. <b>Escute agora nosso podcast exclusivo sobre o tema.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-888bf79 elementor-align-left elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"888bf79\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-sink\" href=\"https:\/\/open.spotify.com\/episode\/6j5acKif2iI0Db39YnWExY?go=1&#038;sp_cid=b6632fc33a5ec0cefca4aab38d55f246&#038;utm_source=embed_player_p&#038;utm_medium=desktop&#038;nd=1&#038;dlsi=0b6d379b419044aa\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-spotify\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Quero ouvir agora<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd7ffd0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd7ffd0\" data-element_type=\"section\" id=\"tecnologia\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad97acf\" data-id=\"ad97acf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-81b6f3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81b6f3f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-716d974\" data-id=\"716d974\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b87ced elementor-widget elementor-widget-heading\" data-id=\"9b87ced\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tecnologia: o que \u00e9 essencial para um consult\u00f3rio? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe99002 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fe99002\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Se a tecnologia n\u00e3o faz parte do dia a dia da sua cl\u00ednica, <\/b>saiba que voc\u00ea pode estar perdendo tempo (e dinheiro).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-448519a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"448519a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-down\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Tecnologias essenciais para o seu consult\u00f3rio m\u00e9dico\u200b<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6da3be3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6da3be3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-8d24da7 elementor-invisible\" data-id=\"8d24da7\" data-element_type=\"column\" id=\"move\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b71548d elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b71548d\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar-check\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81944a6 elementor-widget elementor-widget-heading\" data-id=\"81944a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Agenda online<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8633b2 elementor-widget elementor-widget-text-editor\" data-id=\"b8633b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Se voc\u00ea ainda usa agenda em papel, saiba que pode estar gastando tempo, al\u00e9m de correr risco de perder informa\u00e7\u00f5es (e at\u00e9 pacientes). Pesquisas indicam que ter uma agenda m\u00e9dica online pode reduzir em at\u00e9 30% a falta de pacientes em consultas, isso al\u00e9m de garantir mais mobilidade e organiza\u00e7\u00e3o para a recep\u00e7\u00e3o e o pr\u00f3prio m\u00e9dico.<\/p><p style=\"text-align: center;\">\ud83d\udd17<a href=\"https:\/\/iclinic.com.br\/blog\/blog\/escolher-agenda-medica-online\/\" target=\"_blank\" rel=\"noopener\">Como escolher uma agenda m\u00e9dica online?<\/a><\/p><p style=\"text-align: center;\">\ud83c\udfa5 <a href=\"https:\/\/www.youtube.com\/watch?v=Sa-eN3PW_zI\" target=\"_blank\" rel=\"noopener\">Como reduzir a taxa de faltas em consultas?<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-47a1d33 elementor-invisible\" data-id=\"47a1d33\" data-element_type=\"column\" id=\"move\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d60d214 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"d60d214\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-laptop\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-528b958 elementor-widget elementor-widget-heading\" data-id=\"528b958\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prontu\u00e1rio eletr\u00f4nico<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ad4fc1 elementor-widget elementor-widget-text-editor\" data-id=\"8ad4fc1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Voc\u00ea j\u00e1 teve dificuldade de encontrar o prontu\u00e1rio de um paciente antes da consulta? Ou j\u00e1 perdeu as informa\u00e7\u00f5es em mudan\u00e7as\/acidentes? Se a resposta for &#8220;Sim&#8221;, saiba que isso \u00e9 extremamente grave. Aderir ao prontu\u00e1rio eletr\u00f4nico gera mais agilidade no atendimento e mais seguran\u00e7a para voc\u00ea e para o paciente.<\/p><p style=\"text-align: center;\">\ud83d\udd17<a href=\"https:\/\/iclinic.com.br\/blog\/blog\/tudo-sobre-prontuario-eletronico\/\" target=\"_blank\" rel=\"noopener\">Os benef\u00edcios do prontu\u00e1rio eletr\u00f4nico<\/a><\/p><p style=\"text-align: center;\">\ud83d\udcd6 <a href=\"https:\/\/iclinic-mkt.s3.amazonaws.com\/landing-pages\/whitepaper-guia-definitivo-escolher-prontuario-eletronico\/whitepaper-guia-definitivo-para-escolher-um-prontuario-eletronico.pdf\" target=\"_blank\" rel=\"noopener\">Guia definitivo para escolher um prontu\u00e1rio eletr\u00f4nico<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-ec95b4d elementor-invisible\" data-id=\"ec95b4d\" data-element_type=\"column\" id=\"move\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22ccf13 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"22ccf13\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-headphones-alt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0148ed9 elementor-widget elementor-widget-heading\" data-id=\"0148ed9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Teleconsulta<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caf9cdd elementor-widget elementor-widget-text-editor\" data-id=\"caf9cdd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">A telemedicina pode ser uma alternativa muito interessante n\u00e3o somente para primeiras consultas, mas tamb\u00e9m retornos, avalia\u00e7\u00f5es de exames e outros. Essa \u00e9 uma op\u00e7\u00e3o que gera economia de tempo\/dinheiro e tamb\u00e9m amplia o territ\u00f3rio de atendimento m\u00e9dico. Com uma plataforma segura, e integrada ao prontu\u00e1rio eletr\u00f4nico, \u00e9 poss\u00edvel ampliar a qualidade da experi\u00eancia do paciente.<\/p><p style=\"text-align: center;\">\ud83d\udd17<a href=\"https:\/\/iclinic.com.br\/blog\/blog\/telemedicina-para-clinicas\/\" target=\"_blank\" rel=\"noopener\">Vantagens da telemedicina para consult\u00f3rios<\/a><\/p><p style=\"text-align: center;\">\ud83c\udfa7 <a href=\"https:\/\/open.spotify.com\/episode\/7BlWn5AfTjUWQkGF1QlT2V\" target=\"_blank\" rel=\"noopener\">Teleconsulta e otimiza\u00e7\u00e3o de atendimentos<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-7f9b840 elementor-invisible\" data-id=\"7f9b840\" data-element_type=\"column\" id=\"move\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bbb7f1 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6bbb7f1\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-file\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9efbf31 elementor-widget elementor-widget-heading\" data-id=\"9efbf31\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prescri\u00e7\u00e3o digital<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53e69d4 elementor-widget elementor-widget-text-editor\" data-id=\"53e69d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Evitar erros na leitura de um receitu\u00e1rio, manter um hist\u00f3rico do paciente e poder prescrever de qualquer lugar, s\u00e3o apenas algumas das vantagens da prescri\u00e7\u00e3o digital. Al\u00e9m disso, com uma solu\u00e7\u00e3o eletr\u00f4nica, \u00e9 poss\u00edvel acessar um banco de dados atualizados sobre medica\u00e7\u00f5es, gerando muito mais agilidade durante a consulta.<\/p><p style=\"text-align: center;\">\ud83d\udd17 <a href=\"https:\/\/iclinic.com.br\/blog\/blog\/prescricao-eletronica\/\" target=\"_blank\" rel=\"noopener\">Vantagens da prescri\u00e7\u00e3o eletr\u00f4nica<\/a><\/p><p style=\"text-align: center;\">\ud83c\udfa5 <a href=\"https:\/\/www.youtube.com\/watch?v=Z3s_IfGv3-U\" target=\"_blank\" rel=\"noopener\">Saiba por que usar a prescri\u00e7\u00e3o digital no seu consult\u00f3rio<\/a><\/p><p style=\"text-align: center;\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-a6aaa6d elementor-invisible\" data-id=\"a6aaa6d\" data-element_type=\"column\" id=\"move\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c14497 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4c14497\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b723b8b elementor-widget elementor-widget-heading\" data-id=\"b723b8b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sistema de gest\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47d17d7 elementor-widget elementor-widget-text-editor\" data-id=\"47d17d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Evitar erros na leitura de um receitu\u00e1rio, manter um hist\u00f3rico do paciente e poder prescrever de qualquer lugar, s\u00e3o apenas algumas das vantagens da prescri\u00e7\u00e3o digital. Al\u00e9m disso, com uma solu\u00e7\u00e3o eletr\u00f4nica, \u00e9 poss\u00edvel acessar um banco de dados atualizados sobre medica\u00e7\u00f5es, gerando muito mais agilidade durante a consulta.<\/p><p style=\"text-align: center;\">\ud83d\udd17 <a href=\"https:\/\/iclinic.com.br\/blog\/blog\/prescricao-eletronica\/\" target=\"_blank\" rel=\"noopener\">Vantagens da prescri\u00e7\u00e3o eletr\u00f4nica<\/a><\/p><p style=\"text-align: center;\">\ud83c\udfa5 <a href=\"https:\/\/www.youtube.com\/watch?v=Z3s_IfGv3-U\" target=\"_blank\" rel=\"noopener\">Saiba por que usar a prescri\u00e7\u00e3o digital no seu consult\u00f3rio<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f92ad99 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f92ad99\" data-element_type=\"section\" id=\"marketing\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f0b2d6\" data-id=\"6f0b2d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3fbc055 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fbc055\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-74c6544\" data-id=\"74c6544\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f6b7e4 elementor-widget elementor-widget-heading\" data-id=\"6f6b7e4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing: estrat\u00e9gias para atra\u00e7\u00e3o de pacientes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3b565b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c3b565b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Atrair novos paciente n\u00e3o \u00e9 uma tarefa simples, mas est\u00e1 longe de ser dif\u00edcil. <\/b>\u00c9 essencial a aten\u00e7\u00e3o aos canais e estrat\u00e9gias digitais.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9836006 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9836006\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-52d2c81\" data-id=\"52d2c81\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-86433e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"86433e9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ce15103\" data-id=\"ce15103\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a88b9a elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3a88b9a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para entender as melhores estrat\u00e9gias de marketing para atrair mais pacientes, \u00e9 fundamental conhecer estes termos t\u00e9cnicos da \u00e1rea:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7b0373 elementor-widget__width-initial elementor-widget elementor-widget-toggle\" data-id=\"b7b0373\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1921\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1921\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">P\u00fablico-alvo\u200b<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1921\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1921\"><p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">Grupo de pessoas que representa seus pacientes. No caso da pediatria, por exemplo, o p\u00fablico-alvo ideal pode ser mulheres que est\u00e3o tentando engravidar, mulheres que j\u00e1 est\u00e3o na gesta\u00e7\u00e3o ou casais que j\u00e1 t\u00eam filhos.\u200b<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1922\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1922\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Buyer Persona\u200b<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1922\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1922\"><p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">Perfis semi-fict\u00edcios, baseados em pessoas reais, que representam seus pacientes ideais. Para um dermatologista, uma Buyer Persona pode ser a Gabriela, uma jovem de 24 anos que quer come\u00e7ar a cuidar da sua pele e n\u00e3o tem o costume de passar protetor solar. Com as Personas, voc\u00ea pode implementar estrat\u00e9gias mais segmentadas, economizando tempo e dinheiro\u200b<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1923\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1923\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Lead<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1923\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1923\"><p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">O potencial paciente. O lead \u00e9 um contato que voc\u00ea conseguiu por meio do Marketing Digital, e ele pode ser um futuro paciente, caso voc\u00ea utilize as a\u00e7\u00f5es certas para convert\u00ea-lo Jornada do paciente: tamb\u00e9m conhecida como funil de vendas, a jornada representa as etapas que seus pacientes passam quando agendam uma consulta no seu consult\u00f3rio, desde o momento que decidem buscar por um profissional de sa\u00fade, at\u00e9 o p\u00f3s-consulta<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1924\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1924\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">SEO<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1924\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1924\"><p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">Representa as a\u00e7\u00f5es que otimizam seus conte\u00fados para os mecanismos de buscas. Ou seja, ao escrever conte\u00fados para o seu blog, \u00e9 necess\u00e1rio aplicar as boas pr\u00e1ticas de SEO para que seus artigos sejam bem ranqueados no Google e apare\u00e7am como os primeiros resultados das pesquisas dos seus pacientes\u200b<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1925\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1925\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Marketing de conte\u00fado<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1925\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1925\"><p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">Produ\u00e7\u00e3o de conte\u00fado (eBooks, v\u00eddeos e artigos) para entes informados ou engajados sobre o seu ramo de atua\u00e7\u00e3o ou com os servi\u00e7os que voc\u00ea presta.\u200b<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1926\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-1926\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Big Data\u200b<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1926\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-1926\"><p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">Big data \u00e9 o conceito que permite aos profissionais de qualquer \u00e1rea ter acesso aos principais dados e m\u00e9tricas sobre os seus servi\u00e7os ou ramo de atua\u00e7\u00e3o. Esse conceito estuda como os dados devem ser captados, tratados e analisados para a melhor tomada de decis\u00e3o num neg\u00f3cio\u200b<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1927\" class=\"elementor-tab-title\" data-tab=\"7\" role=\"button\" aria-controls=\"elementor-tab-content-1927\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Branding<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1927\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"7\" role=\"region\" aria-labelledby=\"elementor-tab-title-1927\"><p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">\u00c9 a forma que as empresas t\u00eam de gerir as suas marcas para obter retorno financeiro e demonstrar prop\u00f3sito em suas a\u00e7\u00f5es e atitudes. No branding, al\u00e9m de ter um nome ou uma logo que marca, \u00e9 fundamental que a empresa demonstre os seus valores de forma alinhada com a sua persona ou p\u00fablico-alvo.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1928\" class=\"elementor-tab-title\" data-tab=\"8\" role=\"button\" aria-controls=\"elementor-tab-content-1928\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Inbound Marketing\u200b<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1928\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"8\" role=\"region\" aria-labelledby=\"elementor-tab-title-1928\"><p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">O Inbound Marketing \u00e9 conhecido como marketing de atra\u00e7\u00e3o, e diferente do marketing tradicional, seu objetivo \u00e9 ser encontrado pelas pessoas que est\u00e3o buscando por um produto ou servi\u00e7o de maneira natural, ao inv\u00e9s de sair atr\u00e1s de clientes. Voc\u00ea provavelmente j\u00e1 recebeu uma liga\u00e7\u00e3o de telemarketing, mesmo quando a proposta n\u00e3o fazia sentido nenhum para seu estilo. O Inbound Marketing \u00e9 exatamente o contr\u00e1rio. Antes de oferecer algo ao cliente, o Inbound entende quais s\u00e3o as necessidades da Buyer Persona, e como sua empresa pode solucionar seus problemas.\u200b<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1929\" class=\"elementor-tab-title\" data-tab=\"9\" role=\"button\" aria-controls=\"elementor-tab-content-1929\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">\u200b  Blog e site<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1929\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"9\" role=\"region\" aria-labelledby=\"elementor-tab-title-1929\"><p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">O blog \u00e9 o principal pilar do Marketing de Conte\u00fado. Afinal, ele \u00e9 um canal personalizado para seus pacientes, sem interfer\u00eancias de outras distra\u00e7\u00f5es, como an\u00fancios e redes sociais. Com o seu blog, voc\u00ea pode publicar na hora que quiser, quais conte\u00fados desejar e ter um canal direto com seus pacientes. O melhor de tudo \u00e9 que voc\u00ea pode enviar os artigos publicados para seus pacientes, seja por uma lista de encaminhamento no WhatsApp ou por uma campanha de e-mail. Voc\u00ea pode adotar um envio semanal, quinzenal ou mensal, de acordo com as prefer\u00eancias dos seus pacientes. Ele tamb\u00e9m \u00e9 excelente para quem deseja ter um bom posicionamento no Google, e aparecer como primeiro resultado nas pesquisas dos pacientes. O site m\u00e9dico pode ter um blog, mas n\u00e3o \u00e9, necessariamente, o mesmo canal. Voc\u00ea pode ter um dom\u00ednio para seu site, e outro para seu blog. A principal diferen\u00e7a entre eles \u00e9 que o seu site \u00e9 institucional. Ou seja, nele voc\u00ea ir\u00e1 colocar as principais informa\u00e7\u00f5es sobre seu consult\u00f3rio, e seu curr\u00edculo.\u200b<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-19210\" class=\"elementor-tab-title\" data-tab=\"10\" role=\"button\" aria-controls=\"elementor-tab-content-19210\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Google Meu Neg\u00f3cio e Google ADs\u200b<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-19210\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"10\" role=\"region\" aria-labelledby=\"elementor-tab-title-19210\"><p data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559683&quot;:0,&quot;335559685&quot;:0,&quot;335559731&quot;:0,&quot;335559737&quot;:0,&quot;335562764&quot;:2,&quot;335562765&quot;:1,&quot;335562766&quot;:4,&quot;335562767&quot;:0,&quot;335562768&quot;:4,&quot;335562769&quot;:0}\">O Google \u00e9 o mecanismo de busca mais utilizado no mundo e merece um destaque especial. N\u00e3o aparecer no Google \u00e9 o maior erro do Marketing Digital para m\u00e9dicos. A conta do Google Meu Neg\u00f3cio \u00e9 gratuita, e voc\u00ea ser\u00e1 encontrado mais facilmente nas pesquisas, justamente por ser uma ferramenta do pr\u00f3prio Google. Nela, voc\u00ea pode adicionar os principais dados do seu consult\u00f3rio, como endere\u00e7o, hor\u00e1rios de funcionamento, formas de contato, fotos, site e avalia\u00e7\u00f5es. Ao receber avalia\u00e7\u00f5es, n\u00e3o deixe de responder todas, inclusive, as negativas. Mostrar que voc\u00ea se importa com a opini\u00e3o dos seus pacientes \u00e9 essencial para quem est\u00e1 conhecendo sobre seu servi\u00e7o, e responder educadamente cr\u00edticas e mostrar como busca melhorar cada vez mais \u00e9 a melhor forma de mostrar como est\u00e1 comprometido com a experi\u00eancia de quem vai at\u00e9 sua cl\u00ednica. O Google Ads \u00e9 uma das m\u00eddias pagas mais utilizadas no Marketing Digital. Com ele, voc\u00ea pode pagar para que uma p\u00e1gina apare\u00e7a como an\u00fancio para palavras-chaves espec\u00edficas, como \u201cpsiquiatras em s\u00e3o paulo\u201d. O Facebook e o Instagram tamb\u00e9m possuem sua pr\u00f3pria rede de an\u00fancios nos canais. Voc\u00ea j\u00e1 deve ter visto um an\u00fancio em todos esses lugares. \u00c9 claro que ter um bom SEO \u00e9 mais vantajoso do que investir apenas em an\u00fancios, mas tamb\u00e9m \u00e9 uma estrat\u00e9gia que vale a pena ser comentada. \u200b<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8dfc981\" data-id=\"8dfc981\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58afdc8 elementor-widget elementor-widget-heading\" data-id=\"58afdc8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Como aumentar sua base de pacientes particulares?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-143f5a2 elementor-widget elementor-widget-text-editor\" data-id=\"143f5a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>D<\/strong><b>escubra como aumentar o volume de pacientes na sua cl\u00ednica<\/b> e o lucro de suas consultas de forma justa e que fidelize os pacientes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a624ed elementor-align-left elementor-widget__width-initial elementor-widget elementor-widget-button\" data-id=\"4a624ed\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-sink\" href=\"https:\/\/content.cdn.iclinic.com.br\/landing-pages\/ebook-como-atrair-pacientes-particulares\/ebook-como-atrair-pacientes-particulares.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-mouse-pointer\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Baixe aqui um ebook exclusivo\u200b<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae5e257 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ae5e257\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2031f69 elementor-widget elementor-widget-heading\" data-id=\"2031f69\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tudo sobre Marketing M\u00e9dico<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e23991 elementor-widget elementor-widget-text-editor\" data-id=\"7e23991\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Preparamos uma <b>s\u00e9rie de v\u00eddeos especiais <\/b>tratando das principais d\u00favidas sobre o tema.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0dc239 elementor-widget elementor-widget-video\" data-id=\"d0dc239\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=OfwUZWbvO-s&amp;list=PLD3A7SNSwyPUOLBuya3CfwZFyepm2-hD4&quot;,&quot;video_type&quot;:&quot;youtube&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a517e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a517e9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c93329e\" data-id=\"c93329e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4542442 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4542442\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c6ef1a9\" data-id=\"c6ef1a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b4f203 elementor-widget elementor-widget-heading\" data-id=\"9b4f203\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Experi\u00eancia do paciente: atendimento e feedbacks<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-381beac elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"381beac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>O primeiro (e mais importante) passo \u00e9 conhecer seu paciente. <\/b>S\u00f3 assim, \u00e9 poss\u00edvel criar\u00a0<span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">estrat\u00e9gias para melhor atender e fidelizar.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84e8704 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"84e8704\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-down\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Conhe\u00e7a os diferentes tipos de pacientes para entender como conquist\u00e1-los \u200b<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e04aee elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5e04aee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Durante a vida profissional do m\u00e9dico \u00e9 comum encontrar diferentes tipos de pacientes, que apresentam necessidades e expectativas distintas. Por isso, \u00e9 importante conhecer bem as suas peculiaridades para saber atend\u00ea-los da melhor forma poss\u00edvel. Saber quais os tipos de pacientes podem chegar no consult\u00f3rio e como tratar cada um deles vai fazer muita diferen\u00e7a para o seu neg\u00f3cio, potencializando sua rela\u00e7\u00e3o m\u00e9dico-paciente e aumentando sua fideliza\u00e7\u00e3o. Observar o comportamento dos pacientes proporciona um diferencial para as cl\u00ednicas e consult\u00f3rios, pois auxilia na melhoria do atendimento e permite consultas personalizadas. Veja, a seguir, os principais tipos de pacientes e como lidar com eles.<\/b><br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-88cfe86 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"88cfe86\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8ce6e10 elementor-invisible\" data-id=\"8ce6e10\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a22c934 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"a22c934\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-smile-wink\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e86906 elementor-widget elementor-widget-heading\" data-id=\"1e86906\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u201cSabe tudo\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f673d8 elementor-widget elementor-widget-text-editor\" data-id=\"7f673d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Com base nos sintomas, esse tipo de paciente j\u00e1 pesquisou em sites de busca poss\u00edveis enfermidades e at\u00e9 mesmo os tratamentos dispon\u00edveis, e procura o m\u00e9dico apenas para validar seu diagn\u00f3stico e adquirir uma receita m\u00e9dica. Quando o m\u00e9dico realiza um diagn\u00f3stico diferente daquele imaginado pelo paciente, \u00e9 comum que esse tipo de paciente perca a confian\u00e7a no m\u00e9dico ou mesmo passe a question\u00e1-lo de forma bastante direta com base nas informa\u00e7\u00f5es que pesquisou. A melhor maneira de lidar com esse tipo de paciente \u00e9 demonstrando seguran\u00e7a. Voc\u00ea dever\u00e1 \u201cprovar\u201d que seu diagn\u00f3stico est\u00e1 correto, explicando tanto o diagn\u00f3stico quanto o tratamento com calma e com um alto n\u00edvel de detalhes. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6404e72 elementor-invisible\" data-id=\"6404e72\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74c3158 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"74c3158\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-sad-tear\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8259fd2 elementor-widget elementor-widget-heading\" data-id=\"8259fd2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fragilizado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3cc382 elementor-widget elementor-widget-text-editor\" data-id=\"e3cc382\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">O paciente fragilizado tende a se abater diante de qualquer enfermidade, por vezes, esse comportamento \u00e9 bastante compreens\u00edvel, sobretudo se ele estiver com uma doen\u00e7a potencialmente grave ou at\u00e9 mesmo fatal. \u00c9 comum que esse paciente chore e fique abatido, muitas vezes se mostram inseguros e pessimistas quanto a seguir ou n\u00e3o um tratamento. Por isso, \u00e9 dever do m\u00e9dico demonstrar empatia e aten\u00e7\u00e3o a esse paciente. \u00c9 fundamental que o m\u00e9dico demonstre um interesse real em ajudar esse paciente, n\u00e3o apenas no tratamento da sua enfermidade em si, mas do ser humano como um todo. Essa aten\u00e7\u00e3o dar\u00e1 confian\u00e7a a esse paciente para que ele continue o tratamento e siga todas as orienta\u00e7\u00f5es m\u00e9dicas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a32f618 elementor-invisible\" data-id=\"a32f618\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-beca17f elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"beca17f\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-eye\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c18a92 elementor-widget elementor-widget-heading\" data-id=\"8c18a92\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Inseguro<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1317284 elementor-widget elementor-widget-text-editor\" data-id=\"1317284\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">O paciente inseguro apresenta muitas d\u00favidas sobre sua enfermidade e tratamento, e comumente est\u00e1 relacionado a pacientes que apresentam um baixo grau de escolaridade, com dificuldade em compreender instru\u00e7\u00f5es ou termos t\u00e9cnicos comuns. Por isso, ao se deparar com um paciente inseguro, \u00e9 importante mostrar todas as op\u00e7\u00f5es de tratamento de maneira detalhada, calma e clara. Tamb\u00e9m \u00e9 necess\u00e1rio ter paci\u00eancia para tirar todas as suas eventuais d\u00favidas e ajud\u00e1-lo a decidir com consci\u00eancia. \u00c9 importante que o paciente entenda o seu tratamento, desde os medicamentos que ele precisa tomar at\u00e9 a import\u00e2ncia dos exames e retornos m\u00e9dicos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-53d8ec6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53d8ec6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a048b7b elementor-invisible\" data-id=\"a048b7b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2bd128 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b2bd128\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-comment\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79ff9cd elementor-widget elementor-widget-heading\" data-id=\"79ff9cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contestador<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d0b62a elementor-widget elementor-widget-text-editor\" data-id=\"9d0b62a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">O paciente contestador costuma reclamar de tudo: hor\u00e1rio, pre\u00e7o, servi\u00e7o e atendimento. Por mais que seja desafiador lidar com um perfil com tanta negatividade, \u00e9 papel do m\u00e9dico saber compreend\u00ea-lo e ajud\u00e1-lo da melhor forma poss\u00edvel. Em momento algum tente question\u00e1-lo. O ideal \u00e9 que voc\u00ea evite entrar em uma discuss\u00e3o, de modo a n\u00e3o gerar nenhum estresse maior. Deixe claro que o seu objetivo \u00e9 ajud\u00e1-lo e conduza a conversa ao fato que o levou at\u00e9 ali.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d2e2906 elementor-invisible\" data-id=\"d2e2906\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:400}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52c0123 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"52c0123\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-check-circle\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-470b4f8 elementor-widget elementor-widget-heading\" data-id=\"470b4f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Exigente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3387e44 elementor-widget elementor-widget-text-editor\" data-id=\"3387e44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Esse \u00e9 um dos tipos de pacientes mais dif\u00edceis de lidar. Por saber que est\u00e1 investindo o seu dinheiro num servi\u00e7o, ele se torna exigente em desejar receber todo o retorno poss\u00edvel. A melhor forma de lidar com esse tipo de paciente \u00e9 mostrar seu profissionalismo e deixar claro que \u00e9 perfeitamente capaz de ajud\u00e1-lo. Fa\u00e7a com que o paciente se sinta \u00e0 vontade com voc\u00ea, ou seja, conquiste sua confian\u00e7a. Ofere\u00e7a o m\u00e1ximo de informa\u00e7\u00f5es sobre seu quadro e o tratamento.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-909a31c elementor-invisible\" data-id=\"909a31c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4ffdac elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"c4ffdac\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-info-circle\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acbec5f elementor-widget elementor-widget-heading\" data-id=\"acbec5f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Desatento<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ea7a4e elementor-widget elementor-widget-text-editor\" data-id=\"1ea7a4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Em geral, pacientes com esse perfil apresentam dificuldades em seguir tratamentos longos ou complexos e tendem a interromper a medica\u00e7\u00e3o por conta pr\u00f3pria quando acreditam que j\u00e1 est\u00e3o melhores. Se o tratamento exigir mais de uma medica\u00e7\u00e3o, procure prescrever de maneira clara e objetiva. Sempre que poss\u00edvel, rascunhe um esquema di\u00e1rio com os nomes de medicamentos e hor\u00e1rios e reforce a recomenda\u00e7\u00e3o de que o tratamento n\u00e3o deve ser finalizado antes do prazo estabelecido por voc\u00ea sob nenhuma hip\u00f3tese.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-deadbc9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"deadbc9\" data-element_type=\"section\" id=\"experiencia\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2938065\" data-id=\"2938065\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-478e296 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"478e296\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f830832\" data-id=\"f830832\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48853de elementor-widget elementor-widget-heading\" data-id=\"48853de\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Experi\u00eancia do paciente: atendimento e feedbacks<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1d7b0c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d1d7b0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Como conhecer seu paciente e <strong>fideliz\u00e1-lo.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7cc745c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cc745c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f6e23eb\" data-id=\"f6e23eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19b3e02 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"19b3e02\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrow-circle-down\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Materiais complementares sobre experi\u00eancia do paciente\u200b  \u200b<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9c6ef42 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"9c6ef42\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3c9948a\" data-id=\"3c9948a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7c5dd0 elementor-widget elementor-widget-heading\" data-id=\"b7c5dd0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Qual a import\u00e2ncia de pensar na jornada do paciente?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30195ed elementor-widget elementor-widget-text-editor\" data-id=\"30195ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Confira um <b>v\u00eddeo especial e exclusivo<\/b> sobre o tema.<br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3727b16 elementor-widget elementor-widget-video\" data-id=\"3727b16\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/_JTLQGBFaNg?si=jFxfYjeUT3qSxXgY&quot;,&quot;video_type&quot;:&quot;youtube&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3ff27c3\" data-id=\"3ff27c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ff7725 elementor-widget elementor-widget-heading\" data-id=\"7ff7725\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Artigos: tudo o que voc\u00ea precisa saber sobre experi\u00eancia do paciente<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ca390f elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3ca390f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>\ud83d\udd17<a href=\"https:\/\/iclinic.com.br\/blog\/blog\/metrificar-experiencia-do-paciente\/\" target=\"_blank\" rel=\"noopener\"> 13 formas de gerar uma boa experi\u00eancia do paciente e maneiras de metrificar<\/a><\/b><\/p><p><b>\ud83d\udd17<a href=\"https:\/\/iclinic.com.br\/blog\/blog\/ferramentas-para-experiencia-do-paciente\/\" target=\"_blank\" rel=\"noopener\">Experi\u00eancia do paciente: 7 ferramentas para melhor\u00e1-la<\/a><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8b3901 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e8b3901\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ed27d0 elementor-widget elementor-widget-heading\" data-id=\"3ed27d0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ebooks exclusivos: jornada e fideliza\u00e7\u00e3o dos pacientes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5e51cd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c5e51cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\ud83d\udcd6<a href=\"https:\/\/content.cdn.iclinic.com.br\/landing-pages\/ebook-jornada-do-paciente\/ebook-jornada-do-paciente.pdf\" target=\"_blank\" rel=\"noopener\">Guia definitivo sobre a jornada do paciente\u200b<\/a><\/p><p>\ud83d\udcd6 <a href=\"https:\/\/content.cdn.iclinic.com.br\/landing-pages\/ebook-marketing-de-relacionamento-para-pacientes\/ebook-marketing-de-relacionamento-para-pacientes.pdf\" target=\"_blank\" rel=\"noopener\">Marketing de Relacionamento com o paciente\u200b<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Temas Clique para acessar os conte\u00fados Parab\u00e9ns! Voc\u00ea est\u00e1 a um passo de alcan\u00e7ar o sucesso do seu consult\u00f3rio m\u00e9dico em 2024 Pegue seu caf\u00e9 e confira os conte\u00fados que preparamos exclusivamente para voc\u00ea. Reflita sobre seus processos atuais, entenda como transformar sua cl\u00ednica e obtenha o desempenho que voc\u00ea sempre sonhou. Linkedin Instagram Instagram [&hellip;]<\/p>\n","protected":false},"author":110,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27995","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/iclinic.com.br\/blog\/wp-json\/wp\/v2\/pages\/27995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iclinic.com.br\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/iclinic.com.br\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/iclinic.com.br\/blog\/wp-json\/wp\/v2\/users\/110"}],"replies":[{"embeddable":true,"href":"https:\/\/iclinic.com.br\/blog\/wp-json\/wp\/v2\/comments?post=27995"}],"version-history":[{"count":56,"href":"https:\/\/iclinic.com.br\/blog\/wp-json\/wp\/v2\/pages\/27995\/revisions"}],"predecessor-version":[{"id":32101,"href":"https:\/\/iclinic.com.br\/blog\/wp-json\/wp\/v2\/pages\/27995\/revisions\/32101"}],"wp:attachment":[{"href":"https:\/\/iclinic.com.br\/blog\/wp-json\/wp\/v2\/media?parent=27995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}