{"id":21251,"date":"2023-02-15T13:28:00","date_gmt":"2023-02-15T16:28:00","guid":{"rendered":"https:\/\/blog-staging.iclinic.com.br\/?post_type=web-story&#038;p=21251"},"modified":"2023-02-15T17:51:08","modified_gmt":"2023-02-15T20:51:08","slug":"precificacao-para-clinicas-e-consultorios-seu-preco-esta-certo","status":"publish","type":"web-story","link":"https:\/\/iclinic.com.br\/blog\/web-stories\/precificacao-para-clinicas-e-consultorios-seu-preco-esta-certo\/","title":{"rendered":"Precifica\u00e7\u00e3o para cl\u00ednicas e consult\u00f3rios: seu pre\u00e7o est\u00e1 certo?"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link 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standalone=\"\" publisher=\"Blog iClinic - Dicas para gest\u00e3o de cl\u00ednicas e consult\u00f3rios!\" publisher-logo-src=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px.png\" title=\"Precifica\u00e7\u00e3o para cl\u00ednicas e consult\u00f3rios: seu pre\u00e7o est\u00e1 certo?\" poster-portrait-src=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/capa-640x853.jpg\"><amp-story-page id=\"9b5fd836-0760-48b3-8c36-357f4c829dd2\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#c7cde1\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-2a0234d8-29c7-4e2f-8286-4c8a07ab8a7b\">\n<div style=\"position:absolute;width:266.68207%;height:100%;left:-65.22509%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1420323746.jpg\" alt=\"iStock-1420323746\" srcSet=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1420323746.jpg 8660w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1420323746-1024x683.jpg 1024w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1420323746-768x512.jpg 768w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1420323746-300x200.jpg 300w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1420323746-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 120vh, 267vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:79.28803%;width:76.45631%;height:20.71197%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 1.5625% 1.5625% 1.5625% 1.5625%\" id=\"el-608d1c7c-7059-4d7c-a50b-947c57f71fd8\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.485437em;line-height:calc(1.19em + 0.2666669413332729em);text-align:left;padding:0;color:#000000;background-color:#006edb;background:none\"><span style=\"display:block;position:relative;left:0;top:0;margin:-0.08630952380952313% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#006edb;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.2698412698412698% 2.5396825396825395%;text-align:left;border-radius:2px 2px 2px 2px;color:transparent\"><span style=\"font-weight: 700\">Precifica\u00e7\u00e3o para cl\u00ednicas e consult\u00f3rios: seu pre\u00e7o est\u00e1 certo?<\/span><\/span><\/span><\/h2>\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.485437em;line-height:calc(1.19em + 0.2666669413332729em);text-align:left;padding:0;color:#000000;background-color:#006edb;background:none;position:absolute;top:0;left:0;right:0\" aria-hidden=\"true\"><span style=\"display:block;position:relative;left:0;top:0;margin:-0.08630952380952313% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#006edb;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.2698412698412698% 2.5396825396825395%;text-align:left;border-radius:2px 2px 2px 2px;background:none\"><span style=\"font-weight: 700; color: #fff\">Precifica\u00e7\u00e3o para cl\u00ednicas e consult\u00f3rios: seu pre\u00e7o est\u00e1 certo?<\/span><\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"222d0d80-fa33-4daf-b7f5-be07c5ba7054\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-dbeff2a0-75da-488c-8aa7-77f50ad902b8\",\"keyframes\":{\"opacity\":[0,1]},\"delay\":600,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-9e9ddfab-601b-46a9-ac25-68c4a3dfabbc\",\"keyframes\":{\"transform\":[\"translate3d(-114.60318%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":600,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script 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layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-7278e3e3-f82c-4b8a-b101-aebfb1775721\",\"keyframes\":{\"transform\":[\"translate3d(-115.87301%, 0px, 0)\",\"translate3d(0px, 0px, 0)\"]},\"delay\":1800,\"duration\":600,\"easing\":\"cubic-bezier(0.2, 0.6, 0.0, 1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-b421db9b-283b-4183-87e2-e1341016cad9 [data-leaf-element=\\\"true\\\"]\",\"keyframes\":{\"transform\":[\"translate(0%, 0%) scale(1.5)\",\"translate(0%, 0%) scale(1)\"]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#324054\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div id=\"anim-b421db9b-283b-4183-87e2-e1341016cad9\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-bad4e847-0c38-4eb4-bcba-c775fde73696\">\n<div style=\"position:absolute;width:266.73335%;height:100%;left:-83.36668%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1301038677.jpg\" alt=\"iStock-1301038677\" srcSet=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1301038677.jpg 2000w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1301038677-1536x1024.jpg 1536w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1301038677-1024x682.jpg 1024w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1301038677-768x512.jpg 768w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1301038677-300x200.jpg 300w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1301038677-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 45vh, 100vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:10.92233%;top:46.76375%;width:76.45631%;height:12.62136%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 2.564102564102564% 2.564102564102564% 2.564102564102564% 2.564102564102564%\" id=\"el-b1f5f23f-e802-468c-9654-b9a6d074db3b\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.06329365079365075% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.355987em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">A precifica\u00e7\u00e3o de cl\u00ednicas e consult\u00f3rios precisa levar em conta crit\u00e9rios como:&nbsp;&nbsp;<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.16505%;top:62.29773%;width:76.45631%;height:4.04531%;opacity:1\">\n<div id=\"anim-dbeff2a0-75da-488c-8aa7-77f50ad902b8\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-9e9ddfab-601b-46a9-ac25-68c4a3dfabbc\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-114.60318%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 8% 8% 8% 8%\" id=\"el-1c928ddc-5e62-4381-8270-214a35b54f03\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.06329365079365075% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.355987em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">\u2022 Custos fixos&nbsp;<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:68.12298%;width:76.45631%;height:4.04531%;opacity:1\">\n<div id=\"anim-ca9ec006-6c8f-4d59-957e-e47df6a0a5e2\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-b4d7844e-1d04-4650-a5ed-7ac0937bcbcc\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-115.2381%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 8% 8% 8% 8%\" id=\"el-785498f7-9bbd-4252-85a6-cb6ccd5686ab\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.06329365079365075% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.355987em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">\u2022 Custos vari\u00e1veis&nbsp;<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:73.6246%;width:76.45631%;height:4.04531%;opacity:1\">\n<div id=\"anim-223a10a4-5604-41e0-b27a-cc8b2dfb9e24\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-c2dd83fd-df27-49d3-802b-519defc1397a\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-114.92064%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 8% 8% 8% 8%\" id=\"el-fcaa0579-c47e-4432-b74b-67d450caebc5\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.06329365079365075% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.355987em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">\u2022 Impostos&nbsp;<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:79.28803%;width:76.45631%;height:4.04531%;opacity:1\">\n<div id=\"anim-2ce46a7f-29aa-45a4-9eaa-ee21b0beb639\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-3543d40e-4cc0-4e51-b681-4f200c8f48d5\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-115.2381%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 8% 8% 8% 8%\" id=\"el-6d7bffcc-3819-4170-bdb6-faab13ea4e3d\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.06329365079365075% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.355987em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">\u2022 Taxa de cart\u00e3o&nbsp;<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:84.95146%;width:76.45631%;height:4.04531%;opacity:1\">\n<div id=\"anim-e00de15b-190a-40de-9e07-6038256e1eae\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-1b391b20-d8be-41dc-bc2d-18b8c45e3d2b\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-115.2381%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 8% 8% 8% 8%\" id=\"el-e7e95132-c220-49b8-a25c-98727b118a05\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.06329365079365075% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.355987em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">\u2022 Retornos&nbsp;<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:90.45307%;width:76.45631%;height:4.04531%;opacity:1\">\n<div id=\"anim-2ca11a2e-61fe-4e52-a65e-b756c794071c\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-6f55e469-2874-440b-8f7c-42d7d7fcf0ad\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-115.2381%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 8% 8% 8% 8%\" id=\"el-40bd7a35-c611-4c76-914d-efa971c8c841\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.06329365079365075% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.355987em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">\u2022 Lucro<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:95.95469%;width:76.45631%;height:4.04531%;opacity:1\">\n<div id=\"anim-2cacd479-c52d-4147-b226-55c64de93231\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:0;--initial-transform:none\">\n<div id=\"anim-7278e3e3-f82c-4b8a-b101-aebfb1775721\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0;--initial-opacity:1;--initial-transform:translate3d(-115.87301%, 0px, 0)\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 8% 8% 8% 8%\" id=\"el-60130793-583c-4764-8e19-8e13683c34f0\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.06329365079365075% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.355987em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">\u2022 Pr\u00f3 labore&nbsp;<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"548917dd-80f3-4ca9-a4a6-78b196715f54\" auto-advance-after=\"8s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-5519be3a-cc56-4d89-9c96-e55599fb3fb1 [data-leaf-element=\\\"true\\\"]\",\"keyframes\":{\"transform\":[\"translate3d(47.14745222393918%, 0, 0)\",\"translate3d(0%, 0, 0)\"]},\"delay\":0,\"duration\":8000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#b5bed5\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div id=\"anim-5519be3a-cc56-4d89-9c96-e55599fb3fb1\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-b80269fe-29cb-48bf-8d5c-6b1cd1a05f12\">\n<div style=\"position:absolute;width:266.73335%;height:100%;left:-125.75798%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1250153388.jpg\" alt=\"iStock-1250153388\" srcSet=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1250153388.jpg 2000w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1250153388-1536x1024.jpg 1536w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1250153388-1024x682.jpg 1024w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1250153388-768x512.jpg 768w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1250153388-300x200.jpg 300w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1250153388-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 120vh, 267vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:66.99029%;width:76.45631%;height:32.8479%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 0.9852216748768473% 0.9852216748768473% 0.9852216748768473% 0.9852216748768473%\" id=\"el-b5836a7c-b75d-4d5e-8b82-0f7cb638f7f9\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.06329365079365075% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.355987em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">Normalmente, esta \u00e9 a f\u00f3rmula usada para calcular o pre\u00e7o de consultas:<\/span><\/p>\n<p><span style=\"font-weight: 700; color: #fff\">Pre\u00e7o do atendimento<\/span><span style=\"color: #fff\"> = <\/span><span style=\"font-weight: 700; color: #fff\">custos fixos<\/span><span style=\"color: #fff\"> + <\/span><span style=\"font-weight: 700; color: #fff\">custos vari\u00e1veis<\/span><span style=\"color: #fff\"> + <\/span><span style=\"font-weight: 700; color: #fff\">impostos<\/span><span style=\"color: #fff\"> + <\/span><span style=\"font-weight: 700; color: #fff\">atendimento de retorno<\/span><span style=\"color: #fff\"> + <\/span><span style=\"font-weight: 700; color: #fff\">lucro&nbsp;<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"bb532f4f-e96f-4e8c-b222-58708a23ddfd\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-53b12903-bd83-48cf-b5f1-135617e06638 [data-leaf-element=\\\"true\\\"]\",\"keyframes\":{\"transform\":[\"translate3d(27.58712626986532%, 0, 0)\",\"translate3d(0%, 0, 0)\"]},\"delay\":0,\"duration\":7000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#8ea4c0\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div id=\"anim-53b12903-bd83-48cf-b5f1-135617e06638\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d872ff01-a95c-48cc-a27e-83dba3fb0565\">\n<div style=\"position:absolute;width:266.73335%;height:100%;left:-73.58407%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1254985206.jpg\" alt=\"iStock-1254985206\" srcSet=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1254985206.jpg 2000w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1254985206-1536x1024.jpg 1536w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1254985206-1024x682.jpg 1024w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1254985206-768x512.jpg 768w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1254985206-300x200.jpg 300w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1254985206-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 120vh, 267vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:57.9288%;width:76.45631%;height:42.0712%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 0.7692307692307693% 0.7692307692307693% 0.7692307692307693% 0.7692307692307693%\" id=\"el-88960098-6b83-49b8-80f8-0cdadb636939\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.06329365079365075% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.355987em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">Imagine que as informa\u00e7\u00f5es abaixam representam sua realidade atualmente:<\/span><\/p>\n<p><span style=\"font-weight: 700; color: #fff\">Custo fixo mensal:<\/span><span style=\"color: #fff\"> R$ 10.000&nbsp;&nbsp;<\/span><br \/>\n<span style=\"font-weight: 700; color: #fff\">Horas trabalhadas por dia:<\/span><span style=\"color: #fff\"> 8&nbsp;&nbsp;<\/span><br \/>\n<span style=\"font-weight: 700; color: #fff\">Horas trabalhadas por m\u00eas:<\/span><span style=\"color: #fff\"> 160&nbsp;&nbsp;<\/span><br \/>\n<span style=\"font-weight: 700; color: #fff\">Taxa de sala<\/span><span style=\"color: #fff\"> = R$ 10.000\/160 = R$ 62,50&nbsp;<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"09599aee-a3f7-4cc0-88b9-38971a9b21cd\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-98daba5a-e5a4-4027-9021-cd0f04017edf [data-leaf-element=\\\"true\\\"]\",\"keyframes\":{\"transform\":[\"translate3d(39.38892646106745%, 0, 0)\",\"translate3d(0%, 0, 0)\"]},\"delay\":0,\"duration\":5000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#b5c6e0\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div id=\"anim-98daba5a-e5a4-4027-9021-cd0f04017edf\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-050e8498-8c4a-4dca-a6f4-9ead9f1e2694\">\n<div style=\"position:absolute;width:266.33375%;height:100%;left:-104.90601%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1196485587.jpg\" alt=\"iStock-1196485587\" srcSet=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1196485587.jpg 2000w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1196485587-1536x1025.jpg 1536w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1196485587-1024x684.jpg 1024w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1196485587-768x513.jpg 768w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1196485587-300x200.jpg 300w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1196485587-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 120vh, 267vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:67.1521%;width:76.45631%;height:32.8479%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 0.9852216748768473% 0.9852216748768473% 0.9852216748768473% 0.9852216748768473%\" id=\"el-add48801-5b83-4889-aaed-055e56078d8e\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.06329365079365075% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.355987em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">Isso significa que o pre\u00e7o m\u00ednimo da sua consulta deve ser<\/span><span style=\"font-weight: 700; color: #fff\"> R$ 62,50<\/span><span style=\"color: #fff\">, sem considerar custos vari\u00e1veis, impostos, retornos e taxa de lucro desejada!&nbsp;<\/span><br \/>\n<span style=\"color: #fff\">Um c\u00e1lculo um pouco complexo, n\u00e3o concorda?&nbsp;<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"c027144f-d472-404f-87a6-66cf548e36be\" auto-advance-after=\"10s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-205a998e-9ebf-493c-8411-3d16306f1d46 [data-leaf-element=\\\"true\\\"]\",\"keyframes\":{\"transform\":[\"translate(-1.742611300824585%, 0%) 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src=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1199745866.jpg\" alt=\"iStock-1199745866\" srcSet=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1199745866.jpg 2000w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1199745866-1536x1025.jpg 1536w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1199745866-1024x684.jpg 1024w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1199745866-768x513.jpg 768w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1199745866-300x200.jpg 300w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/iStock-1199745866-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 120vh, 267vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:66.66667%;width:76.45631%;height:20.38835%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 1.5873015873015872% 1.5873015873015872% 1.5873015873015872% 1.5873015873015872%\" id=\"el-619ffa74-e566-421c-a868-762b8de16b0a\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.06329365079365075% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.355987em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">Para automatizar esse c\u00e1lculo, <\/span><span style=\"font-weight: 700; color: #fff\">baixe gratuitamente nossa planilha de precifica\u00e7\u00e3o de consulta m\u00e9dica<\/span><span style=\"color: #fff\">, feita pela Dra. Luciana Lessa:&nbsp;<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:41.74757%;width:34.46602%;height:22.97735%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-68590bcc-2117-4465-a634-8c3c1dc769d4\">\n<div style=\"position:absolute;width:100.00001%;height:100%;left:-0.00001%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/Agrupar-2.png\" alt=\"Agrupar 2\" srcSet=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/Agrupar-2.png 284w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/Agrupar-2-150x150.png 150w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/Agrupar-2-96x96.png 96w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/12\/Agrupar-2-48x48.png 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