{"id":19457,"date":"2023-02-15T14:57:00","date_gmt":"2023-02-15T17:57:00","guid":{"rendered":"https:\/\/blog-staging.iclinic.com.br\/?post_type=web-story&#038;p=19457"},"modified":"2023-02-15T17:57:08","modified_gmt":"2023-02-15T20:57:08","slug":"paciente-ou-cliente-qual-termo-usar","status":"publish","type":"web-story","link":"https:\/\/iclinic.com.br\/blog\/web-stories\/paciente-ou-cliente-qual-termo-usar\/","title":{"rendered":"Paciente ou cliente: qual termo usar?"},"content":{"rendered":"<p><html amp=\"\" lang=\"en\"><head><meta charSet=\"utf-8\"\/><meta name=\"viewport\" content=\"width=device-width,minimum-scale=1,initial-scale=1\"\/><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0.js\"><\/script><script async=\"\" src=\"https:\/\/cdn.ampproject.org\/v0\/amp-story-1.0.js\" custom-element=\"amp-story\"><\/script><link href=\"https:\/\/fonts.googleapis.com\/css2?display=swap&amp;family=Roboto%3Aital%2Cwght%400%2C400%3B0%2C700%3B1%2C400\" rel=\"stylesheet\"\/><link 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poster-portrait-src=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/capa-14-640x853.jpg\"><amp-story-page id=\"36f4a9ad-6655-4c63-b257-ea0bbb3a123b\" auto-advance-after=\"7s\"><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#c3ceeb\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-2f948b86-167e-4adf-a81d-3061f343f9cf\">\n<div style=\"position:absolute;width:266.73335%;height:100%;left:-81.05186%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1267012046.jpg\" alt=\"iStock-1267012046\" srcSet=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1267012046.jpg 2000w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1267012046-1536x1024.jpg 1536w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1267012046-1024x682.jpg 1024w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1267012046-768x512.jpg 768w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1267012046-300x200.jpg 300w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1267012046-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 120vh, 267vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.5249999999999999) 100%)\"><\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.5249999999999999) 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:86.56958%;width:76.45631%;height:13.75405%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 2.3529411764705883% 2.3529411764705883% 2.3529411764705883% 2.3529411764705883%\" id=\"el-63814625-82eb-4fff-97c9-3355fdcc7336\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.485437em;line-height:calc(1.19em + 0.2666669413332729em);text-align:left;padding:0;color:#000000;background-color:#006edb;background:none\"><span style=\"display:block;position:relative;left:0;top:0;margin:-0.08630952380952313% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#006edb;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.2698412698412698% 2.5396825396825395%;text-align:left;border-radius:2px 2px 2px 2px;color:transparent\"><span style=\"font-weight: 700\">Paciente ou cliente<\/span>: qual termo usar?<\/span><\/span><\/h2>\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.485437em;line-height:calc(1.19em + 0.2666669413332729em);text-align:left;padding:0;color:#000000;background-color:#006edb;background:none;position:absolute;top:0;left:0;right:0\" aria-hidden=\"true\"><span style=\"display:block;position:relative;left:0;top:0;margin:-0.08630952380952313% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#006edb;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.2698412698412698% 2.5396825396825395%;text-align:left;border-radius:2px 2px 2px 2px;background:none\"><span style=\"font-weight: 700; color: #fff\">Paciente ou cliente<\/span><span style=\"color: #fff\">: qual termo usar?<\/span><\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:0;width:11.65049%;height:7.76699%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-a9b82fcd-dc28-4c4c-8a8a-7291d82950dd\">\n<div style=\"position:absolute;width:100%;height:100.00004%;left:0%;top:-0.00002%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px.png\" alt=\"logo-iclinic-96px\" srcSet=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px-96x96.png 96w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px-48x48.png 48w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px-24x24.png 24w\" sizes=\"(min-width: 1024px) 5vh, 12vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"86ab9476-b920-42d3-8e24-c2d48df3295c\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-371842e1-d930-4356-809d-acc61d974819 [data-leaf-element=\\\"true\\\"]\",\"keyframes\":{\"transform\":[\"translate3d(39.90885406000327%, 0, 0)\",\"translate3d(0%, 0, 0)\"]},\"delay\":0,\"duration\":4500,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#c2c4e0\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div id=\"anim-371842e1-d930-4356-809d-acc61d974819\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-132602ea-d757-4e71-8684-6d478a6b7532\">\n<div style=\"position:absolute;width:284.44445%;height:100%;left:-113.51852%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/image-13.png\" alt=\"image\" srcSet=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/image-13.png 800w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/image-13-768x480.png 768w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/image-13-300x188.png 300w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/image-13-150x94.png 150w\" sizes=\"(min-width: 1024px) 128vh, 285vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:82.8479%;width:76.45631%;height:17.1521%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 1.8867924528301887% 1.8867924528301887% 1.8867924528301887% 1.8867924528301887%\" id=\"el-97807429-1f3d-4686-b5c5-783d65ee70c9\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.06329365079365075% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.355987em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">Uma mesma pessoa pode ser paciente e cliente em diferentes momentos de sua jornada com o servi\u00e7o m\u00e9dico&nbsp;<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:0;width:11.65049%;height:7.76699%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-7a819315-763b-4850-8cc4-79520818a7b7\">\n<div style=\"position:absolute;width:100%;height:100.00004%;left:0%;top:-0.00002%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px.png\" alt=\"logo-iclinic-96px\" srcSet=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px-96x96.png 96w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px-48x48.png 48w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px-24x24.png 24w\" sizes=\"(min-width: 1024px) 5vh, 12vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"a67eb7cd-1668-406f-a5c3-e161ada053e6\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-95e58f38-1cf7-4d58-b13d-c1fc9dd05115 [data-leaf-element=\\\"true\\\"]\",\"keyframes\":{\"transform\":[\"translate3d(36.635286344587506%, 0, 0)\",\"translate3d(0%, 0, 0)\"]},\"delay\":0,\"duration\":5000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#d9ddef\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div id=\"anim-95e58f38-1cf7-4d58-b13d-c1fc9dd05115\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-4aae5d97-f588-4960-a7e7-05db4b368e98\">\n<div style=\"position:absolute;width:266.73335%;height:100%;left:-97.71853%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1176308733-1.jpg\" alt=\"iStock-1176308733\" srcSet=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1176308733-1.jpg 2000w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1176308733-1-1536x1024.jpg 1536w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1176308733-1-1024x682.jpg 1024w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1176308733-1-768x512.jpg 768w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1176308733-1-300x200.jpg 300w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1176308733-1-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 120vh, 267vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:65.53398%;width:76.45631%;height:34.46602%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 0.9389671361502347% 0.9389671361502347% 0.9389671361502347% 0.9389671361502347%\" id=\"el-7718a137-69c4-43ae-b758-44cacfbcae18\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.06329365079365075% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.355987em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">Segundo o <\/span><span style=\"color: #fff\">Dr. Ercy Jos\u00e9<\/span><span style=\"color: #fff\">:<\/span><\/p>\n<p><span style=\"color: #fff\">\u201c<\/span><span style=\"font-style: italic; color: #fff\">Essas quest\u00f5es n\u00e3o s\u00e3o meramente sem\u00e2nticas, uma vez que a<\/span><span style=\"color: #fff\">s <\/span><span style=\"font-weight: 700; font-style: italic; color: #fff\">denomina\u00e7\u00f5es propiciam e induzem diferentes maneiras de olhar e de compreender<\/span><span style=\"font-style: italic; color: #fff\">.<\/span><span style=\"color: #fff\">\u201d<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:0;width:11.65049%;height:7.76699%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-3ecd94f9-08a5-4fb0-929c-1715d9ae56bc\">\n<div style=\"position:absolute;width:100%;height:100.00004%;left:0%;top:-0.00002%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px.png\" alt=\"logo-iclinic-96px\" srcSet=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px-96x96.png 96w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px-48x48.png 48w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px-24x24.png 24w\" sizes=\"(min-width: 1024px) 5vh, 12vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"a730c1b4-152b-4430-9f4a-473d4e2aa171\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-5313b23c-f1d5-458d-8b62-ea46ecfe9e60 [data-leaf-element=\\\"true\\\"]\",\"keyframes\":{\"transform\":[\"translate3d(36.52343740400296%, 0, 0)\",\"translate3d(0%, 0, 0)\"]},\"delay\":0,\"duration\":4000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#d5d8ee\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div id=\"anim-5313b23c-f1d5-458d-8b62-ea46ecfe9e60\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-3ab0d889-a270-4a7e-b778-7a780c7b8007\">\n<div style=\"position:absolute;width:316.04939%;height:100%;left:-115.4321%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1021670950.jpg\" alt=\"iStock-1021670950\" srcSet=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1021670950.jpg 2000w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1021670950-1536x864.jpg 1536w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1021670950-1024x576.jpg 1024w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1021670950-768x432.jpg 768w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1021670950-300x169.jpg 300w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1021670950-150x84.jpg 150w\" sizes=\"(min-width: 1024px) 143vh, 317vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:74.11003%;width:76.45631%;height:25.88997%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 1.25% 1.25% 1.25% 1.25%\" id=\"el-76c9ac42-15b4-4e48-9b5f-eff0edfe55da\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.06329365079365075% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.355987em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">\u201c<\/span><span style=\"font-style: italic; color: #fff\">N\u00e3o \u00e9 por outra raz\u00e3o que a Medicina <\/span><span style=\"font-weight: 700; font-style: italic; color: #fff\">abandonou o termo \u201clepra\u201d, em favor de \u201chansen\u00edase\u201d, descontaminado dos estigmas<\/span><span style=\"font-style: italic; color: #fff\"> que caracterizavam aquele.<\/span><span style=\"color: #fff\">\u201d<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:0;width:11.65049%;height:7.76699%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-45253e48-4318-4907-bccd-7e1e440f62a4\">\n<div style=\"position:absolute;width:100%;height:100.00004%;left:0%;top:-0.00002%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px.png\" alt=\"logo-iclinic-96px\" srcSet=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px-96x96.png 96w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px-48x48.png 48w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px-24x24.png 24w\" sizes=\"(min-width: 1024px) 5vh, 12vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"2304674e-62f4-4cf2-b771-6e08b059d262\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-f135c757-b82c-4fec-bede-a55d3dc29ff3 [data-leaf-element=\\\"true\\\"]\",\"keyframes\":{\"transform\":[\"translate3d(31.254687386254172%, 0, 0)\",\"translate3d(0%, 0, 0)\"]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#8b7683\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div id=\"anim-f135c757-b82c-4fec-bede-a55d3dc29ff3\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-6d00b0ee-371f-4ede-8fbd-cf66ca672252\">\n<div style=\"position:absolute;width:266.73335%;height:100%;left:-83.36668%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-849243924.jpg\" alt=\"iStock-849243924\" srcSet=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-849243924.jpg 2000w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-849243924-1536x1024.jpg 1536w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-849243924-1024x682.jpg 1024w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-849243924-768x512.jpg 768w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-849243924-300x200.jpg 300w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-849243924-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 120vh, 267vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:91.42395%;width:76.45631%;height:8.57605%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 3.7735849056603774% 3.7735849056603774% 3.7735849056603774% 3.7735849056603774%\" id=\"el-1c8a73df-e42e-4fbf-a81f-8c9f87382f9b\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.06329365079365075% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.355987em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">Qual \u00e9 a origem dos termos paciente e cliente?<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:0;width:11.65049%;height:7.76699%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-79daebb9-1802-4d75-a160-89a02adeb32d\">\n<div style=\"position:absolute;width:100%;height:100.00004%;left:0%;top:-0.00002%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px.png\" alt=\"logo-iclinic-96px\" srcSet=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px-96x96.png 96w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px-48x48.png 48w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px-24x24.png 24w\" sizes=\"(min-width: 1024px) 5vh, 12vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"b34a758f-7fd7-4b27-9eb6-bfada0388bdd\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-bc0b713b-6868-40b7-9532-7d7b795ed9dc [data-leaf-element=\\\"true\\\"]\",\"keyframes\":{\"transform\":[\"translate3d(35.24674467792083%, 0, 0)\",\"translate3d(0%, 0, 0)\"]},\"delay\":0,\"duration\":4500,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#d4d9ef\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div id=\"anim-bc0b713b-6868-40b7-9532-7d7b795ed9dc\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-067d04d4-90b5-4080-8ca7-d8d59c0184e7\">\n<div style=\"position:absolute;width:266.73335%;height:100%;left:-94.01482%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1135140265.jpg\" alt=\"iStock-1135140265\" srcSet=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1135140265.jpg 2000w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1135140265-1536x1024.jpg 1536w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1135140265-1024x682.jpg 1024w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1135140265-768x512.jpg 768w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1135140265-300x200.jpg 300w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1135140265-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 120vh, 267vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.8932%;top:70.06472%;width:76.45631%;height:25.24272%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6349206349206349% 0.6349206349206349% 0.6349206349206349% 0.6349206349206349% \/ 1.282051282051282% 1.282051282051282% 1.282051282051282% 1.282051282051282%\" id=\"el-e7286da5-5e06-4522-8af0-b60dd7cfacf2\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.06329365079365075% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.355987em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">Paciente:<\/span><span style=\"color: #fff\"> a origem vem da palavra sofredor, derivada do latim <\/span><span style=\"font-style: italic; color: #fff\">patiens<\/span><span style=\"color: #fff\">, de <\/span><span style=\"font-style: italic; color: #fff\">patior<\/span><span style=\"color: #fff\">, que significa sofrer. Tamb\u00e9m carrega o significado de \u201cpaciente \u00e9 aquele que espera\u201d&nbsp;<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:0;width:11.65049%;height:7.76699%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d8ddfcfe-7fc6-4827-930a-7d5a66cef889\">\n<div style=\"position:absolute;width:100%;height:100.00004%;left:0%;top:-0.00002%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px.png\" alt=\"logo-iclinic-96px\" srcSet=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px-96x96.png 96w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px-48x48.png 48w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px-24x24.png 24w\" sizes=\"(min-width: 1024px) 5vh, 12vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"65fe9092-2b29-4fa6-a0af-e02756721871\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-a8957c47-ac10-4a9c-940f-9c52ae95e4ed [data-leaf-element=\\\"true\\\"]\",\"keyframes\":{\"transform\":[\"translate3d(51.06032976184306%, 0, 0)\",\"translate3d(0%, 0, 0)\"]},\"delay\":0,\"duration\":4500,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#b7bfd5\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div id=\"anim-a8957c47-ac10-4a9c-940f-9c52ae95e4ed\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-be930fb3-2957-4e7a-9356-0ba0e8043d57\">\n<div style=\"position:absolute;width:305.63515%;height:100%;left:-156.05832%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1365680707.jpg\" alt=\"iStock-1365680707\" srcSet=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1365680707.jpg 1800w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1365680707-1536x893.jpg 1536w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1365680707-1024x596.jpg 1024w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1365680707-768x447.jpg 768w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1365680707-300x175.jpg 300w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1365680707-150x87.jpg 150w\" sizes=\"(min-width: 1024px) 137vh, 306vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:69.7411%;width:75.97087%;height:30.2589%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6389776357827476% 0.6389776357827476% 0.6389776357827476% 0.6389776357827476% \/ 1.06951871657754% 1.06951871657754% 1.06951871657754% 1.06951871657754%\" id=\"el-228a51dc-1673-4e05-beb5-44ba9697a811\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.0636980830670926% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.355987em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"font-weight: 700; color: #fff\">Cliente:<\/span><span style=\"color: #fff\"> uma forma moderna de chamar a pessoa que utiliza o servi\u00e7o de sa\u00fade, sendo ele p\u00fablico ou particular, porque, de alguma forma, sempre pagamos pelo atendimento m\u00e9dico&nbsp;<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:0;width:11.65049%;height:7.76699%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-d1f711b9-0597-4a7f-9a8b-0f6262bf8a00\">\n<div style=\"position:absolute;width:100%;height:100.00004%;left:0%;top:-0.00002%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px.png\" alt=\"logo-iclinic-96px\" srcSet=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px-96x96.png 96w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px-48x48.png 48w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px-24x24.png 24w\" sizes=\"(min-width: 1024px) 5vh, 12vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"d6beeaf7-fe41-40b1-ab86-44ce55ad578b\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-ca79b70d-a1a9-4287-8ca2-9e2a18c14a4e [data-leaf-element=\\\"true\\\"]\",\"keyframes\":{\"transform\":[\"translate(0%, 0%) scale(1.5)\",\"translate(0%, 0%) scale(1)\"]},\"delay\":0,\"duration\":2000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#c9c9de\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div id=\"anim-ca79b70d-a1a9-4287-8ca2-9e2a18c14a4e\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-f7679ec7-0cec-4fec-b8a8-bd1f7f31bbfc\">\n<div style=\"position:absolute;width:266.73335%;height:100%;left:-83.36668%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1319103400-1.jpg\" alt=\"iStock-1319103400\" srcSet=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1319103400-1.jpg 2000w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1319103400-1-1536x1024.jpg 1536w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1319103400-1-1024x682.jpg 1024w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1319103400-1-768x512.jpg 768w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1319103400-1-300x200.jpg 300w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1319103400-1-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 120vh, 267vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:86.24595%;width:75.97087%;height:13.75405%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6389776357827476% 0.6389776357827476% 0.6389776357827476% 0.6389776357827476% \/ 2.3529411764705883% 2.3529411764705883% 2.3529411764705883% 2.3529411764705883%\" id=\"el-54cb996e-6f9d-411b-b27f-dd3b7acc3126\">\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.485437em;line-height:calc(1.19em + 0.2666669413332729em);text-align:left;padding:0;color:#000000;background-color:#006edb;background:none\"><span style=\"display:block;position:relative;left:0;top:0;margin:-0.08686102236421657% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#006edb;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.2779552715654952% 2.5559105431309903%;text-align:left;border-radius:2px 2px 2px 2px;color:transparent\">Quando usar cada termo?<\/span><\/span><\/h2>\n<h2 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.485437em;line-height:calc(1.19em + 0.2666669413332729em);text-align:left;padding:0;color:#000000;background-color:#006edb;background:none;position:absolute;top:0;left:0;right:0\" aria-hidden=\"true\"><span style=\"display:block;position:relative;left:0;top:0;margin:-0.08686102236421657% 0;-webkit-box-decoration-break:clone;box-decoration-break:clone\"><span style=\"background-color:#006edb;-webkit-box-decoration-break:clone;box-decoration-break:clone;position:relative;padding:1.2779552715654952% 2.5559105431309903%;text-align:left;border-radius:2px 2px 2px 2px;background:none\"><span style=\"color: #fff\">Quando usar cada termo?<\/span><\/span><\/span><\/h2>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:0;width:11.65049%;height:7.76699%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-b5d798ac-8d05-46da-bdde-7fe96c7120b6\">\n<div style=\"position:absolute;width:100%;height:100.00004%;left:0%;top:-0.00002%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px.png\" alt=\"logo-iclinic-96px\" srcSet=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px-96x96.png 96w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px-48x48.png 48w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px-24x24.png 24w\" sizes=\"(min-width: 1024px) 5vh, 12vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"b372da7f-efe8-48bc-8d7f-e6b54c017973\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-49f718ed-3aee-4a76-a923-c0b847496799 [data-leaf-element=\\\"true\\\"]\",\"keyframes\":{\"transform\":[\"translate3d(37.32955717792085%, 0, 0)\",\"translate3d(0%, 0, 0)\"]},\"delay\":0,\"duration\":4500,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#cfcedc\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div id=\"anim-49f718ed-3aee-4a76-a923-c0b847496799\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-6c8d868c-c72a-4278-8b0f-fbd6b766e140\">\n<div style=\"position:absolute;width:266.73335%;height:100%;left:-99.57038%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1319103303-14.51.17.jpg\" alt=\"iStock-1319103303 14.51.17\" srcSet=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1319103303-14.51.17.jpg 2000w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1319103303-14.51.17-1536x1024.jpg 1536w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1319103303-14.51.17-1024x682.jpg 1024w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1319103303-14.51.17-768x512.jpg 768w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1319103303-14.51.17-300x200.jpg 300w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1319103303-14.51.17-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 120vh, 267vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.40777%;top:65.53398%;width:75.97087%;height:34.46602%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6389776357827476% 0.6389776357827476% 0.6389776357827476% 0.6389776357827476% \/ 0.9389671361502347% 0.9389671361502347% 0.9389671361502347% 0.9389671361502347%\" id=\"el-b43e701f-3f20-48cf-b89e-9ab2575c269d\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.0636980830670926% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.355987em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">Segundo a especialista Fernanda Costacurta: &nbsp;<\/span><br \/>\n<span style=\"color: #fff\">\u201c<\/span><span style=\"font-style: italic; color: #fff\">O cliente ir\u00e1 pagar pela consulta, aquele que voc\u00ea precisa atrair para seu consult\u00f3rio. Ele <\/span><span style=\"font-weight: 700; font-style: italic; color: #fff\">se torna paciente quando entra na sua sala de atendimento<\/span><span style=\"color: #fff\">.\u201d&nbsp;<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:0;width:11.65049%;height:7.76699%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-a7b77992-32ab-4ac1-8579-0755b046bb0b\">\n<div style=\"position:absolute;width:100%;height:100.00004%;left:0%;top:-0.00002%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px.png\" alt=\"logo-iclinic-96px\" srcSet=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px-96x96.png 96w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px-48x48.png 48w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px-24x24.png 24w\" sizes=\"(min-width: 1024px) 5vh, 12vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"3bf770e7-9f8d-413d-8706-24318eaaf472\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-bdcbea53-560f-41e0-9d23-92eb7f370f34 [data-leaf-element=\\\"true\\\"]\",\"keyframes\":{\"transform\":[\"translate3d(30.560416552920838%, 0, 0)\",\"translate3d(0%, 0, 0)\"]},\"delay\":0,\"duration\":4500,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"both\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#9492a9\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div id=\"anim-bdcbea53-560f-41e0-9d23-92eb7f370f34\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-590bd7dd-3c7c-4f43-a25f-75f538f3fe9f\">\n<div style=\"position:absolute;width:266.73335%;height:100%;left:-81.51482%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1319103292.jpg\" alt=\"iStock-1319103292\" srcSet=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1319103292.jpg 2000w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1319103292-1536x1024.jpg 1536w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1319103292-1024x682.jpg 1024w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1319103292-768x512.jpg 768w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1319103292-300x200.jpg 300w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1319103292-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 120vh, 267vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:69.90291%;width:75.97087%;height:30.2589%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6389776357827476% 0.6389776357827476% 0.6389776357827476% 0.6389776357827476% \/ 1.06951871657754% 1.06951871657754% 1.06951871657754% 1.06951871657754%\" id=\"el-1aaf0c54-8670-4880-9dee-9132286e53b6\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.0636980830670926% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.355987em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">\u00c9 importante enfatizar que n\u00e3o h\u00e1 um termo mais certo ou errado, principalmente porque n\u00e3o h\u00e1 um consenso entre os pr\u00f3prios especialistas de sa\u00fade sobre quando usar cada um<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:0;width:11.65049%;height:7.76699%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-b8dfd4d4-579b-40ce-97ef-741917d34d24\">\n<div style=\"position:absolute;width:100%;height:100.00004%;left:0%;top:-0.00002%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px.png\" alt=\"logo-iclinic-96px\" srcSet=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px-96x96.png 96w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px-48x48.png 48w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px-24x24.png 24w\" sizes=\"(min-width: 1024px) 5vh, 12vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"d310e176-3f45-4545-9ca5-ad3cb8ab5a16\" auto-advance-after=\"7s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-e6de4215-1ced-4481-b9f0-20d8a959825d [data-leaf-element=\\\"true\\\"]\",\"keyframes\":{\"transform\":[\"translate(-0.8330000530240618%, 0%) scale(1.5)\",\"translate(0%, 0%) scale(1)\"]},\"delay\":0,\"duration\":4500,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#c1bfd2\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div id=\"anim-e6de4215-1ced-4481-b9f0-20d8a959825d\" class=\"animation-wrapper\" style=\"width:100%;height:100%;display:block;position:absolute;top:0;left:0\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-e7f236f6-22d3-405f-aed9-cc70734c9d26\">\n<div style=\"position:absolute;width:266.73335%;height:100%;left:-86.14445%;top:0%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1330045930.jpg\" alt=\"iStock-1330045930\" srcSet=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1330045930.jpg 2000w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1330045930-1536x1024.jpg 1536w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1330045930-1024x682.jpg 1024w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1330045930-768x512.jpg 768w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1330045930-300x200.jpg 300w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1330045930-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 120vh, 267vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:12.13592%;top:74.27184%;width:75.97087%;height:25.88997%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6389776357827476% 0.6389776357827476% 0.6389776357827476% 0.6389776357827476% \/ 1.25% 1.25% 1.25% 1.25%\" id=\"el-8ef1dd74-2ffd-467c-8b93-d4729af9cb70\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.0636980830670926% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.355987em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">O ideal \u00e9 <\/span><span style=\"font-weight: 700; color: #fff\">enxegar a pessoa como um cliente para atra\u00ed-la e fideliz\u00e1-la<\/span><span style=\"color: #fff\"> com seus diferenciais, e trat\u00e1-la como um paciente durante o atendimento e seu tratamento&nbsp;<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:0;width:11.65049%;height:7.76699%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-8a0d20bf-9b80-4a46-a7ed-07ad60c202dc\">\n<div style=\"position:absolute;width:100%;height:100.00004%;left:0%;top:-0.00002%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px.png\" alt=\"logo-iclinic-96px\" srcSet=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px-96x96.png 96w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px-48x48.png 48w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px-24x24.png 24w\" sizes=\"(min-width: 1024px) 5vh, 12vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><\/amp-story-page><amp-story-page id=\"e2eb5c44-3b33-4dc9-956b-d6b1f7c68411\" auto-advance-after=\"10s\"><amp-story-animation layout=\"nodisplay\" trigger=\"visibility\"><script type=\"application\/json\">[{\"selector\":\"#anim-6fe867f2-d0a3-4e59-affb-c1836fa8dbcd [data-leaf-element=\\\"true\\\"]\",\"keyframes\":{\"transform\":[\"translate(0%, 0%) scale(1.5)\",\"translate(0%, 0%) scale(1)\"]},\"delay\":0,\"duration\":10000,\"easing\":\"cubic-bezier(.3,0,.55,1)\",\"fill\":\"forwards\"}]<\/script><\/amp-story-animation><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\" style=\"background-color:#bbb8cc\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:0;top:-9.25926%;width:100%;height:118.51852%;opacity:1\">\n<div 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768w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1403523177-1-300x200.jpg 300w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/10\/iStock-1403523177-1-150x100.jpg 150w\" sizes=\"(min-width: 1024px) 120vh, 267vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<div class=\"element-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page-background-overlay-area\" style=\"background-image:linear-gradient(0.5turn, rgba(0,0,0,0) 0%, rgba(0,0,0,0.7) 100%)\"><\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-grid-layer template=\"vertical\" aspect-ratio=\"412:618\" class=\"grid-layer\"><\/p>\n<div class=\"page-fullbleed-area\">\n<div class=\"page-safe-area\">\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:69.7411%;width:75.97087%;height:17.1521%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0;border-radius:0.6389776357827476% 0.6389776357827476% 0.6389776357827476% 0.6389776357827476% \/ 1.8867924528301887% 1.8867924528301887% 1.8867924528301887% 1.8867924528301887%\" id=\"el-a513639c-a68a-4849-b651-4b4933ffae9c\">\n<h3 class=\"fill text-wrapper\" style=\"white-space:pre-line;overflow-wrap:break-word;word-break:break-word;margin:-0.0636980830670926% 0;font-family:&quot;Roboto&quot;,sans-serif;font-size:0.355987em;line-height:1.19;text-align:left;padding:0;color:#000000\"><span><span style=\"color: #fff\">Aprenda sobre a jornada completa do paciente e quando usar cada termo em nosso artigo:<\/span><\/span><\/h3>\n<\/div>\n<\/div>\n<div style=\"position:absolute;pointer-events:none;left:11.65049%;top:0;width:11.65049%;height:7.76699%;opacity:1\">\n<div style=\"pointer-events:initial;width:100%;height:100%;display:block;position:absolute;top:0;left:0;z-index:0\" class=\"mask\" id=\"el-fedeadc9-7823-4905-a611-e5326fa9f098\">\n<div style=\"position:absolute;width:100%;height:100.00004%;left:0%;top:-0.00002%\" data-leaf-element=\"true\"><amp-img layout=\"fill\" src=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px.png\" alt=\"logo-iclinic-96px\" srcSet=\"https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px-96x96.png 96w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px-48x48.png 48w,https:\/\/iclinic.com.br\/blog\/wp-content\/uploads\/2022\/08\/logo-iclinic-96px-24x24.png 24w\" sizes=\"(min-width: 1024px) 5vh, 12vw\" disable-inline-width=\"true\"><\/amp-img><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/amp-story-grid-layer><amp-story-page-outlink layout=\"nodisplay\"><a href=\"https:\/\/iclinic.com.br\/blog\/paciente-ou-cliente\/\" rel=\"\">Ler artigo completo <\/a><\/amp-story-page-outlink><\/amp-story-page><\/amp-story><\/body><\/html><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uma mesma pessoa pode ser paciente e cliente em diferentes momentos de sua jornada com o servi\u00e7o m\u00e9dico. \u00c9 fundamental entender quando ver a pessoa como um paciente ou 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style=\"font-weight: 700; color: #fff\">Paciente ou cliente<\/span><span style=\"color: #fff\">: qual termo 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